One word: Choice
the US wireless market provides a severely limited range of services.
all of the carriers have free reign to throttle or filter network traffic however they wish, with little threat of competition. the terms of service are draconian, privacy provisions are nonexistent or laughably inadequate, prices are high, coverage is very inconsistent and sometimes unpredictable (even if you are absolutely stationary for an hour), good smartphones are expensive and lack features because the carriers want it that way (WiFi, HSDPA, etc.)...really, i could go on, but you get the idea.
it's time someone lit a fire under this oligopoly. if regulation won't do it, i'll take deregulation as my only option.
yeah, i'm desperate, but the US president is a corporate whore who appoints lobbyists as regulators.
i'll take what i can get.