Media standard backers attempt Apple-less solo run

lessons learned?

"we're learning from the buy once, play anywhere model of CDs, DVDs and BluRay"

Um, whut? So the region locking on the latter two don't exist? I can't buy my DVD in Europe and then play it anywhere in the world unless I have hardware or software that gets around or simply ignores the region lock in.

I hold little hope of this working if they are oblivious to the dirty practice of region locks.

Make it truely play anywhere by GETTING RID OF REGIONAL LOCKS you fecking twunts!

What is this ?

Is this a new file format or yet another container with a new DRM ?

If the DRM is at least standardised, then that's a better situation, but eschewing DRM would be better still. That's what Apple claims to want, but most of the labels (and none of the studios) won't let them sell without DRM.

A genuine standard container seems at first glance to be a good idea.

Ahem!

"DECE is taking the lessons learned from the successful 'buy once, play anywhere' experience that we enjoy with CDs, DVDs and Blu-ray..."

That'd be region-coded, copy-protected DVD and Blu-ray 'buy once, play anywhere' experience then?

Their attempts to break Apple's monopoly

Just goes to show that Apple is just as monopolistic as any other company (in-fact more so IMO) when it gets the chance.

Unfortunately the only people who download from iTunes with DRM are the technically unsavy and don't realise the poor quality or the fact they can't take their music to other devices until it's too late after spending hundreds of pounds.

the real story

So they want a universal DRM. Like Plays For Sure.... look how that ended

Of course Apple arent showing any interest in this - they're against DRM, for music at least. Good on them too, more legal music for everyone.

@ all ready standards

i assume they mean DRM that will work on any device rather than video or music that will play on any device, as we have had these standards for ages.

heh

Unless their new format plays on iPods it's going to bomb, a lesson MS knows all to well given that it's usually the one giving it.

Why reinvent the wheel when we already have MPEG-4 (AKA AAC): "No licenses or payments are required to be able to stream or distribute content in AAC format." so while you could argue manufactures don't like adding 20c to the costs of their players it's hard to see an incentive for content producers to push another standard when they already have one with CD like freedoms*, unless that was all bullshit and the new standard turns out to be crippled in some manner but I'm sure that won't be the case at all.

*Fairplay, the DRM most labels still insist Apple applies to their content is simply an extension to AAC, the format works just fine without it, eg EMI content at iTunes.

Oh yeah ?

Play anywhere ? I doubt it !

"... lessons learned from the successful 'buy once, play anywhere' experience that we enjoy with CDs ..."

Probably means, learn where we went wrong in not locking this stuff down properly and start again with a better lock.

Me a cynic, nah, what makes you think that ?

yawn

without itunes this is going nowhere

don't get it

iTunes don't lock me in at all. I can burn my music back to cd which I can play anywhere or if so desired rip again!

It won't go away as the integration is very good and straight forward, you can call names like technically unsavvy but some of us just like to enjoy life and our media without manually fiddling about. My iTunes library is perfectly synchronized across 3 computers, two iPods, two iPhones, one apple tv whilst each user can maintain it's own ratings.

This just won't work and is a waste of time.

re: don't get it

Technically illegal in the UK, that.

Until they upped the law to make "profiting from copyright infringement" no longer a point to damages for copyright infringement and then "forgot" to allow fair use, this was not a problem: you could be sued for the total damage of £0.00p because you didn't cost them a thing when copying for private use.