Perhaps
They got Outsourceried?
Cloud file storage startup Bitcasa - a firm cynics might say had an apparent death wish - has called it a day. An odd posting on its website by CEO Brian "Tap" Taptich reads: Bitcasa is no more, and this is not bad news. Thanks to the very hard work, generosity and persistence of a number of folks – from employees to …
Never offer anything in "infinity" or "unlimited" amounts in a contract, unless it's for a buffet.
It always indicates either extreme ignorance of what people do with their computers given the opportunity, or if its an ISP then it's a weasel word for "we have a data cap and don't want to tell you."
It seems to me that their key problem was that their prices started to look ridiculous compared to the alternatives. Amazon Cloud Drive is £55/year for all you can eat storage, Backblaze and Crashplan offer unlimited backups for a similar amount, and Hubic offer 10TB for a similar amount. So their pricing seems to have been on the order of 10x higher than the alternatives.
So at a glance it looks like their key problem was that they failed to figure out how to do large scale cloud storage on the cheap to keep up with their competition.
It's just that the data recovery rate is a bit "lossy."
So, do I have an Unlimited Data Plan, or what? Somebody fund me millions of US$$$ and let me put an Ethernet cable into the sea, call it a day, and walk away with the remainder of the dosh.
Now, literally out of thin air, they claim to be in the very hotly contested security market for "user and entity behavior analytics" with Thin Air "deployed at some of the world’s largest organizations and government agencies." It takes years to build a use behavior analytics product. But they'll probably get gobs of venture money. You can't make this stuff up. https://www.thinair.com