why in the world would they 'reformulate'
I read this article with great interest which turned to horror at the note that they are reformulating the bar. This isn't a bug, it's a feature!!! Perhaps they could start up a distant subsidiary to market the old formulation under a different name. If I was twelve again, I would definitely buy boxes of these bars. They'd be fun just to put on a platter at a potluck dinner.
If Soylent is retiring the original recipe, then they're letting a marketing opportunity dissipate like a... well, like a something in the wind.
Biting the hand that feeds IT
