Football rights / broadband costs
Disclosure: I work for BT.
I hate football, so I totally empathise with you. However, commercial realities mean that you and I don't have a choice. Ofcom has chosen, for entirely understandable reasons, to focus on driving down the retail coat of broadband. Sky chose, again for very understandable reasons, to give away 'free broadband' with its TV channels. The public, or at least enough of them for it to matter, will pay remarkable amounts to watch football.
BT Consumer therefore found itself haemorrhaging customers to Sky, and it had a choice:
1. Do nothing, effectively surrender to Sky, rapidly go bankrupt, and everyone could watch as prices were then forced up by Sky, who were at that point a de facto monopolist (of TV/sports rights); or
2. Take a huge gamble, and launch our own TV channel, and compete for sports rights. Then, by enabling competition, promote a market for both broadband and sports between BT Consumer, Sky and Virgin Media.
There was no 'status quo' option. Ofcom & Sky's actions, whether we like it or not, and whether it's arguably in consumers' interests or not, meant that standing still, for BT Consumer, meant eventual bankruptcy. Unfortunately, broadband costs and sports rights are inextricably linked: too many people choose their broadband provider based on what sports they can get, for it to be otherwise.
Am I missing anything?