Lawyers ahoy
SmartAds?
Wasn't that the name of the service developed by Gizmondo?
Score one for Yahoo! in the ongoing battle for online ad dollars. Yesterday, the beleaguered company unveiled a new banner ad platform that allows marketers to target web users according to their online behavior, a talent typically reserved for text-based ad engines. The new platform, known as SmartAds, could give Yahoo! at …
The good news: the banners will become more useful, especially in the context of "major" brands that keep trying to touch you with product. Not necessarily bad: I shop at Wal*Mart, Sears, Target, etc. and you never can tell when they might offer something interesting.
The bad news: if you've been using your "pornograph" to look for free pix of Paris or Pam, your banner ads are going to be pumped full of juciy sites with a lot of HOT and XXX words in them. Might be useful for finding the local amateur night at the local strip joint, but likely more of a cause for spousal abuse (of you!) or your boss raising an eyebrow when looking over your shoulder at a presentation...
Best stick to asking taxi drivers and the in-room movies rather than doing a e-search...
Now that is Cool....
An ad service that understands my needs and desires. I guess I can remove all my pop up blockers, change my hosts file and remove the AdBlock ext. from Firefox. I am not going to see another single advertisement ever again!
At least I wont if the SmartAds are smart enough to realise what I truly want.