Facebook is already a cult...
... especially among journalists who can't understand technology. This morning the radio news, talking about his visit in Rome, told Facebook is the "innovation of the century". Typical blind faith of someone who talks about things he or she doesn't understand.
Meanwhile, the Scroogeberg offered $500k *in ads* to the earthquake victims, and while journalist don't deride him, the Pope meets him. I would have asked him to give half of is wealth to the poor, if he wanted a meeting. After all, all of them are scared of the eye of the needle.