Evernote has been pushing users heavily towards ... $69.99 per year
And it's not going to work.
Users might, grudgingly, pay that sort of price for one thing that provides genuine utility. But they're not going to pay it for 5, 10 or 50 different services that they use from time to time. The only two viable options as far as I can see are free+adverts and bundled where you pay a fee to a single supplier for a bunch of stuff. And Microsoft would seem to have an advantage in that latter area if it simply starts bundling further stuff into Office 365.