Not a very unbiased report from El Reg
I'm not sure what's going on here with the Register but there's a lot that has to be accounted for that's missed in this article:
1- Pure's revenue growth is impressive BUT the fact that they're still reporting losses shows that they're burning the cash to build the revenue--NOT that the growth is coming from the strength of the product as is being implied.
2- Pure doesn't offer much in the way of anything really. Provision a volume, present it to a host. Done. Is that the major difference that customers are looking for? Of course not. Replication is sketchy at best. Performance under numerous benchmarks is subpar as compared to other flash arrays. Even the data reduction itself is flawed when one considers the strength of Pure's numbers comes from the way reduction is calculated. Counting snapshot space in reduction savings is shady business.
3- Pure has no real scalability. Buy one Pure and it's great! What happens when you have 3 or 4? Can't move volumes around, can't manage them efficiently. Reporting is also an issue. No granular reporting metrics is a major flaw.
4- Probably the most significant omission in this reporting is the fact that Pure's executives are under investigation: http://finance.yahoo.com/news/updated-investor-alert-investigation-pure-141000302.html How do you have a report about Pure's business and not mention this fact? And of course there's always the fact that they lied to Gartner: http://www.theregister.co.uk/2015/08/20/pure_storage_financial_figures_gartner/
I'm disappointed by the reporting.