Uniquely relevant
On your way home from the dealership: "You're driving a brand new BMW... would you like to buy a new BMW?"
Just picked up your daughter: "You recently searched for baby products, you should buy Pampers!"
In the car with the wife and she's looking a bit testy: "Try AshleyMadison.com, free for 30 days!"
We may expect targeted ads, because that's what's being shoved down our throats, but it doesn't mean that we *like* it.