Comcast eats Dreamworks Comcast says it will acquire Kung Fu Panda and Shrek maker Dreamworks Animation for $3.8bn. The US telecoms giant will pay $41 per share to bring in the digital cartoon film studio that isn't Pixar. Comcast did not say exactly what its plans are for Dreamworks Animation, though it did say the biz will become part of its …
I read a good business article on this earlier. Basically, if you watch NBC, you are going to be seeing a lot more showings of Shrek series movies, How to Train Your Dragon, etc., to drive spinoffs, merchandising, all that good stuff. The model being the way that Disney uses ABC to disproportionately push various Disney movies for those same purposes.
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