How to overcome . . .
How to overcome the nigh irresistible drive to push your company to adopt Yet Another Fad.
It's difficult.
Because managers are very sensitive to peer pressure and marketspeak, and they live with the illusion that they are more enlightened than the keyboard serf that is tasked with solving the issues and dealing with the daily grime.
Because managers are paid more and we live in a society where value must be defined by a monetary amount, so the serfs mathematically have less value - except that managers never solve problems, they only create pressure.
But technology obeys no marketroid. It is possible, or it isn't. If it is, then marketroids can wax lyrical and invest in lexical creation all day, they are not doing the work. If it isn't, well even managers cannot declare the Second Law of Thermodynamics invalid.
In the end, you can slap any currently-trending moniker on it that you want ; developing applications is done one way : the developer talks with the user to determine the real needs, including the unspoken ones, then returns to his cave to hammer out the code that will make it happen.
Software development has always and always will be the same process : someone has a problem, someone else can code a solution. Inventing fancy new names for that changes nothing and is only done by those who do not code solutions.
Now get off my lawn !
Biting the hand that feeds IT
