It's pretty obvious from the article and the links this isn't about the Uni's image that needs cleaning up, but Katehi's.
This headline will, in part, cost pepper-spraying University of California, Davis $175k
The University of California, Davis has spent $175,000 on search engine optimization (SEO) and online reputation management – to hide an embarrassing incident in which students were pepper-sprayed on campus. The massive bill has come to light this week after the Sacramento Bee filed information requests on the university's …
COMMENTS
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Thursday 14th April 2016 22:15 GMT x 7
just shows what happens when institutions are allowed to hire their own little private police forces a.k.a untrained jumped up mussolini supporters.
These private ego trips should be subsumed into the real police - or if they're not up to it, sacked.
Look at the twat spraying the pepper - none of those kids are a threat to him or anyone else. He's just being a bully, just for the fun of it. Probably was hoping one of the kids would react, so he could have some fun with his gun. Really big man
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Thursday 14th April 2016 23:38 GMT far2much4me
The University of California and California State University campuses are state universities. The campus police are officially California State police and are not private. Makes me wonder if any law suits are naming the university or the state as defendant. But then again, the state is about as financially broke as the university, so maybe it makes no difference.
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Friday 15th April 2016 01:15 GMT Anonymous Coward
They might "officially" be California state police, but I doubt they go through the same hiring and training process as real CHPS officers do. Where I live there's a state university that has its own police force, and they are not trained nearly to the extent the city or county cops are (let alone the state, who I assume have even higher standards) Nonetheless, a few years ago they won the right to carry firearms.
If we ever have a Ferguson style incident here, I have no doubt it will be the campus cops who are responsible.
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Friday 15th April 2016 05:58 GMT A Non e-mouse
I wonder if any of these institutions are aware of the Stanford Prison Experiment? I think that an understanding of that experiment should be compulsory for anyone in a police-type role.
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Friday 15th April 2016 12:09 GMT Anonymous Coward
> Look at the twat spraying the pepper - none of those kids are a threat to him or anyone else. He's just being a bully, just for the fun of it. Probably was hoping one of the kids would react, so he could have some fun with his gun.
You really should look at the whole video. In it you'll find that things are not how you expected them to be.
For example, the students in the picture have surrounded the cops and are not letting them leave. The cop doing the spraying repeatedly told the students that they could either let the cops go or be sprayed. This was done several times to ensure everyone understood.
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Friday 15th April 2016 15:58 GMT Mike Moyle
"The cop doing the spraying repeatedly told the students that they could either let the cops go or be sprayed."
If so, then perhaps he could have been better justified if he had acted against the ones standing and blocking their exit instead of the ones who were sitting down and in custody. This strikes me as akin to the old National Lampoon cover: "Buy this magazine or we'll shoot this dog." Just a thought...
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Friday 15th April 2016 18:38 GMT Teropher
Not that I'm disagreeing that the pepper spraying of people peacefully sitting on the ground is wrong but your comment "Probably was hoping one of the kids would react, so he could have some fun with his gun." Do you know anything about pepper spray at all? The whole point of it is to incapacitate a person to where they're too busy being blinded and in pain to do any to the person who sprayed them in the first place.
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Thursday 14th April 2016 22:15 GMT Nunyabiznes
While you are spewing cash...
Hand me $5k and I'll let you in on a secret. Let sleeping dogs lie.
The original source of Pike pepper-spraying "activists" was largely fading into the background before this latest round of misbegotten thinking was aired. It had turned into a humorous anecdote for the mainstream and the hard core believers won't be swayed by anything you can come up with so the best thing to do was let a few layers of time and the next latest crisis divert attention.
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Friday 15th April 2016 10:21 GMT I ain't Spartacus
Re: While you are spewing cash...
Your SEO service is rubbish. Only $5k? Pah! Amateur.
Now if you pay me $500k, I'll do it properly.
Why is the fee so high you ask? Well
vintage champagne doesn't buy itselfit's complicated. The multi-million pound option is simply to bribe Google. You could also try blackmailing Google, but given all the data they've been hoovering up for the last decade, that's probably a very bad idea.So what you need to do is own those search terms. Not a problem. Your money will buy you access cookery show on national television. Pick whichever chef our marketing shows resonates with young people.
Next he'll be cooking in a show at UC Davis. The recipe? Pike, pepper with a spray of green herbs.
Job done. Search laundered. Now hand over the cash.
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Friday 15th April 2016 12:15 GMT ChrisBedford
Re: While you are spewing cash...
"The original source of Pike pepper-spraying 'activists' was largely fading into the background before this latest round of misbegotten thinking was aired"
Barbara Streisand Effect, all over again. I wonder how many times someone has to try this before it becomes a "known thing" that people try to avoid?
Given the average intellect on teh interwebs, I'm guessing it will never happen...
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Thursday 14th April 2016 23:00 GMT Krtek
Re: That reminds me...
Unfortunately and outrageously not. He got over $38,000 in compensation for hurt feelings because of the distress caused by the meme's.
http://fortune.com/tag/uc-davis/
'The incident sparked a debate about the militarization of campus police. John Pike, the officer who casually sprayed the protestors, ended up getting over $38,000 in workers compensation for the “psychiatric injury” he sustained by launching a thousand memes.'
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Friday 15th April 2016 07:37 GMT Ken Hagan
Re: That reminds me...
Googling for "Streisand" delivers a top link to her own home page plus a wikipedia article on the Streisand effect, because that (to be honest) is what she is now best known for.
Googling for "Davis University" delivers a top link to their home page, but if you append "news" to that then I'm afraid you get a slew of articles about this incident.
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Thursday 14th April 2016 22:36 GMT BurnT'offering
UC Davis Lieutenant John Pike pepper spray
Presumably the SEO campaign by UC Davis (where Lieutenant John Pike pepper sprayed a peaceful student demo) was designed to put other search results above any containing the terms, "UC Davis", "Lieutenant John Pike" and "pepper spray". This will be quite difficult if there are many other pages with those terms ( "UC Davis", "Lieutenant John Pike" and "pepper spray"). Perhaps it would have been better if UC Davis had never entrusted Lieutenant John Pike wth such harmful weapons as pepper spray. Then they wouldn't find themselves having to try and beat the search rankings for "UC Davis", "Lieutenant John Pike" and "pepper spray". That's, "UC Davis", "Lieutenant John Pike" and "pepper spray".
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Thursday 14th April 2016 23:14 GMT Anonymous Coward
Re: UC Davis Lieutenant John Pike pepper spray
Rinse and repeat: Presumably the SEO campaign by UC Davis (where Lieutenant John Pike pepper sprayed a peaceful student demo) was designed to put other search results above any containing the terms, "UC Davis", "Lieutenant John Pike" and "pepper spray". This will be quite difficult if there are many other pages with those terms ( "UC Davis", "Lieutenant John Pike" and "pepper spray"). Perhaps it would have been better if UC Davis had never entrusted Lieutenant John Pike wth such harmful weapons as pepper spray. Then they wouldn't find themselves having to try and beat the search rankings for "UC Davis", "Lieutenant John Pike" and "pepper spray". That's, "UC Davis", "Lieutenant John Pike" and "pepper spray". All together now.....
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Friday 15th April 2016 07:16 GMT hplasm
Re: UC Davis Lieutenant John Pike pepper spray
So basically, what you are saying is:
Presumably the SEO campaign by UC Davis (where Lieutenant John Pike pepper sprayed a peaceful student demo) was designed to put other search results above any containing the terms, "UC Davis", "Lieutenant John Pike" and "pepper spray". This will be quite difficult if there are many other pages with those terms ( "UC Davis", "Lieutenant John Pike" and "pepper spray"). Perhaps it would have been better if UC Davis had never entrusted Lieutenant John Pike wth such harmful weapons as pepper spray. Then they wouldn't find themselves having to try and beat the search rankings for "UC Davis", "Lieutenant John Pike" and "pepper spray". That's, "UC Davis", "Lieutenant John Pike" and "pepper spray".
I see.
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Friday 15th April 2016 13:30 GMT Kane
Re: UC Davis Lieutenant John Pike pepper spray
Presumably the SEO campaign by UC Davis (where Lieutenant John Pike pepper sprayed a peaceful student demo) was designed to put other search results above any containing the terms, "UC Davis", "Lieutenant John Pike" and "pepper spray". This will be quite difficult if there are many other pages with those terms ( "UC Davis", "Lieutenant John Pike" and "pepper spray"). Perhaps it would have been better if UC Davis had never entrusted Lieutenant John Pike wth such harmful weapons as pepper spray. Then they wouldn't find themselves having to try and beat the search rankings for "UC Davis", "Lieutenant John Pike" and "pepper spray". That's, "UC Davis", "Lieutenant John Pike" and "pepper spray".
Really? I never would have guessed!
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Saturday 16th April 2016 07:30 GMT Triggerfish
Re: UC Davis Lieutenant John Pike pepper spray
Presumably the SEO campaign by UC Davis (where Lieutenant John Pike pepper sprayed a peaceful student demo) was designed to put other search results above any containing the terms, "UC Davis", "Lieutenant John Pike" and "pepper spray". This will be quite difficult if there are many other pages with those terms ( "UC Davis", "Lieutenant John Pike" and "pepper spray"). Perhaps it would have been better if UC Davis had never entrusted Lieutenant John Pike wth such harmful weapons as pepper spray. Then they wouldn't find themselves having to try and beat the search rankings for "UC Davis", "Lieutenant John Pike" and "pepper spray". That's, "UC Davis", "Lieutenant John Pike" and "pepper spray".
Oh is that how SEO works then?
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Saturday 16th April 2016 16:25 GMT Vic
Re: UC Davis Lieutenant John Pike pepper spray
where Lieutenant John Pike pepper sprayed a peaceful student demo
I seem to have missed that story.
Are you telling me that "Lieutenant John Pike", whilst working for "UC Davis", used "pepper spray" on a peaceful student demo?
That would be shocking. Imagine if Google or some other search engine got hold of such information.
So did it really happen? Did "Lieutenant John Pike", whilst working for "UC Davis", use "pepper spray" on a peaceful student demo?
Vic.
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Saturday 16th April 2016 16:55 GMT John Brown (no body)
Re: UC Davis Lieutenant John Pike pepper spray
In reply to:
"Presumably the SEO campaign by UC Davis (where Lieutenant John Pike pepper sprayed a peaceful student demo) was designed to put other search results above any containing the terms, "UC Davis", "Lieutenant John Pike" and "pepper spray". This will be quite difficult if there are many other pages with those terms ( "UC Davis", "Lieutenant John Pike" and "pepper spray"). Perhaps it would have been better if UC Davis had never entrusted Lieutenant John Pike wth such harmful weapons as pepper spray. Then they wouldn't find themselves having to try and beat the search rankings for "UC Davis", "Lieutenant John Pike" and "pepper spray". That's, "UC Davis", "Lieutenant John Pike" and "pepper spray".
I hear that google page ranking also take links to the relevant page into account too.
In case there's anyone with pepper spray nearby ------------------->
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Friday 15th April 2016 00:50 GMT Herby
He should of used...
Bull S**t repellent instead of pepper spray. It might have worked even better if the can was labeled as "toxic poison".
As for the reputation, not much can fix that but TIME, or outlawing search engines (good luck with that!).
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Friday 15th April 2016 01:20 GMT DanceMan
And in Canada in 1997............................Sgt. Pepper
https://www.youtube.com/watch?v=fmJiTX8adIs
http://www.cbc.ca/archives/entry/1997-protest-and-pepper-spray-at-apec-conference
In summary, a protest over Suharto attending an APEC conference, resulting in a similar pepper-spraying incident.
For entertainment, search "Narduwar". Local musician and interviewer, he has spiced up a few press conferences over the years. In this case some time after the event he prompted this response from our then-PM Jear Chretien, "Pepper, I put it on my plate."
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Friday 15th April 2016 03:49 GMT Charles Osborne
Sub-optimal cops hurt everyone
Even here in Snuggly-soft Portland, Oregon, the few bad cops don't understand their jobs. They endanger the majority good cops because trogs can't tell the diff. (And it's not too safe if you have a big mouth, either.)
http://www.oregonlive.com/portland/index.ssf/2014/01/pepper-sprayed_occupy_portland.html
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Friday 15th April 2016 07:07 GMT Anonymous Coward
Just like in Bolivia
I find the concept of "campus police" amusing to no end, for some reason.
That said, the US is not the only place to have such oddities. Years ago a friend of mine from uni ended up lecturing in Bolivia for a few months (physics). In the classroom, there was always a soldier with an assault rifle.
"Por si pasa algo", was the answer he got when querying the purpose of this armed presence. Got to love repressive regimes. :-)
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Friday 15th April 2016 11:45 GMT sandman
Re: Just wrong
True - that's the society bit I was thinking about. There doesn't seem any particularly good reason why students should be allowed guns on campus, but then you'd need a police force to disarm them I suppose.... If we'd had guns at university, the student union would have turned into a bloodbath on Saturday nights ;-)
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Friday 15th April 2016 22:55 GMT Anonymous Coward
Re: Just wrong
> I see your point...but unfortunately, lots of young people there have access to guns
Do you mean like in Finland, Switzerland, Czech Rep... Czechia, etc.?
> and some of those young people are a bit odd and highly strung.
Yes you do. :-)
> Look up University/College Shootings.
Nope, haven't found any for neither of those three countries I've mentioned.
So remind me, what's this "wider problem" then?
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Friday 15th April 2016 17:01 GMT Sherrie Ludwig
Re: Just wrong
Way back in the Dark Ages when I went to college, the campus cops were more like security guards - to prevent frat pranks from damaging property, to walk lone students to the dorms late at night (why are so many American institutes of higher learning in nasty neighborhoods?) and to make parents think their kids are safe. Now, they are as highly militarized and SWAT teams and just as overused.
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Friday 15th April 2016 13:39 GMT Kane
Does anyone know if hyperlinks are indexed with their associated content?
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Friday 15th April 2016 17:15 GMT Sgt_Oddball
not being an American. "
I have to ask, since was America such a police state that universities require fully trained police forces?
For the record I live in the same city as the UK's largest uni and all they have is a small campus security body that basically just stops the public bathing in one of the fountains (it's a right of passage apparently) and by largest I mean as in there's enough students to start a mix sized town (70k students last time I heard figures being quoted).
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Friday 15th April 2016 22:40 GMT ecofeco
The Internet is scrubbed every day in some way
There are many firms who specialize in scrubbing the Internet. It's turned researching into a real crap shoot.
What you know without a doubt that was there yesterday, can often no longer be there a year later. I've taken to downloading whole pages when doing research these days. Wished I had been smarter about this years ago.
Thank god for the Internet Archives. Although they are not perfect, they are better than nothing.
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Sunday 17th April 2016 19:28 GMT Anonymous Coward
University of California, Davis incident in which students were pepper-sprayed on campus.