"We have a client in the architecture and construction space," says Hoffman.....“Recently they had a giant piece of equipment arrive that was different to what they had specified. It would not fit in the room they had provided. "
So they brought legal action against the supplier for breach of contract?
OR
They sent it back, and got the right one delivered?
Oh, no they decide the best solution was to build a model of the thing on the pallet outside, and the room, and then use augmented reality to see if they could somehow make the room bigger without actually moving any of the walls, or the floor, or the ceiling.
Maybe the amazon delivery guy who keeps leaving my parcels next to the bins in the pouring rain could remove his augmented reality headset long enough to actually ring the doorbell the next time he has a parcel that doesn't fit through my letter box.
Grrr (Yes it's monday morning and it's raining).