Dick Smith database, web store sold to Kogan

The opt-out page requires re-entry of first and last names and email address. Sloppy. Either they can't handle mail unsubscriptions nicely, or perhaps they're just harvesting valid details.

Plus the email I got was sent to an email address I haven't given out in several years.

Self-promotion under the guise of privacy protection is a bit sly. If they even thought such a mail-out was sensible, it should have been opt-in.

An odd way to go about things...

I had the same experience of Phil Kingston - users wanting to opt out need to enter information into four separate fields on four separate screens - in sequence: first name, last name, email address, and confirm email address.

It seemed needlessly complicated when a single personalised opt-out link could have been provided in the email body. The fact that they make opting-out so unnecessarily long-winded intrigues me.

Kogan!

I subscribe to nothing!

I unsubscribed from the DSE daily email several weeks ago as it was the same crap every day, just re-arranged a little.

Kogan is a great online store, and I have a lot of respect for its founder, although I feel he has wasted his money buying anything to do with the DSE brand. The administrators killed any remaining goodwill in the company when they refused to honour gift cards which had been purchased in good faith.