Cook said...
Tim Cook said Apple would never do a budget iPhone. When you buy an iPhone, you're not just buying the hardware, you're buying into the whole gated ecosystem.
What Microsoft and everyone else don't seem to grasp is, these devices while expensive, pay for themselves hand over fist, if you're running any type of business. Its sad reflection in some ways, but seeing an iPhone in your hand, when your are making that important call as part of a business transaction, is now a sign of trust/competence.
Do the same with a Nokia Lumia 640, people notice and sadly, judge you by the choice of your phone.
Go into any boardroom, you won't see a Windows Phone anywhere, they are all using Apple. It matters.
Its a shallow world, but that's what we have. At Management level the cost of the actual iPhone is immaterial.
Hence - Windows Mobile is dead, it has no traction at level where all the profits are made.