Added to my CV.
There is a place for it in businesses that have other analytic tools in place, as an adjunct or accessory to standard business analysis tools. The issue is finding folks in the business that know which questions they want answered. Most of our issue has been moving data from historical environments to the new environment. Once its *there* the old queries can be satisfied quite well, usually with *much* faster response times (in our case - the old environment included a data migration to tape component, and getting it *back* was terrible) - and we're slowly getting new queries into the mix. We've added a far faster set of data retirement, recovery tools, which also massively improves performance.
We've *new* data streams coming into the environment that will be chewed on by the data scientists for a while and eventually turned into pretty pictures for management and advertising. Not sure how this will work for the business itself, but I'm sure they'll manage to sell it on to other groups as valuable information.
Right now, biggest issue is getting old and new data mining tools to play nice together so that it can all be presented in one interface/set of reports/graphing tools.