Stop?
I'm not sure how they think this is going to stop the fall. The fall isn't a result of their comedic attempts at embracing the cloud. The fall is a direct result of Dell acquiring their parent company (ya, ya, spun out etc.).
Dell acquiring EMC is causing the entire world to reconsider their investments in anything EMC related. VMware just happens to be one of those things. The lack of cloud vision from VMware obviously makes things even worse for them, and pulling out of this relationship can only make things worse.