SAP's HANA is obsolete - it relies on SQL and its variation NoSQL, on queries; HANA does not structure data but the queries only.
And how queries are related to data? No, they are not.
Meanwhile Oracle structures unstructured data:
1. Oracle obtains statistics on queries and data from the data itself, internally.
3. Oracle gets 100% patterns from data.
4. Oracle uses synonyms searching.
5. Oracle indexes data by common dictionary.
6. Oracle killed SQL and NoSQL: Oracle can filter queries through personal profiles of structured data and enrich them by information from the structured data, searching by meaning into structured data.
See Oracle ATG?
Oracle can now have all Database Industry, put Internet into database, get 100% of advertisers on-line money, create a new market for targeted information and many other things can now Oracle.