Dell calls to consumers with coloured Inspirons

Branding

It's not about colour, it's about branding. Owning a Dell is like driving a Ford, they're common as muck.

While this Dell is equivalent to a Sport Ka with a nice paintjob, it's still a Dell.

Branding?

No no no, Dells aren't Fords, they're BMWs. Acer is a Ford. Hp is Vauxhal.

Colors do not a Mac make.

It still has a crummy hinge and over-all cheesy look to it. No smooth lines, display latches sticking out, shoddy plastic, tray load optical drive, all add up to a pretty cheap looking box.

The important question is.....

Which colour goes the fastest?

They've Done This Kind Of Thing Before

I have an Inspiron 3800 from seven or eight years ago which has a coloured bezel around the screen and the keyboard. I had a choice of green, red, blue or the same grey as the rest of the case.

So adding spot colour is something Dell have done before. If only the machines weren't quite so gimcrack.

A better solution to attracting these sorts of customers..

The type of person that wants to buy brightly coloured computers would probably be more easily snared if they offered colouring books and crayons instead.

Dell systems

Not all Dell models are crappy. You buy Inspiron or Dimension and you get a cheap box with older and lower-spec components. Latitude or OptiPlex moves up up a bit, but the really nice professional stuff is from the Precision line.

Re: The important question is...

oh come on, everybody knows "red wunz go fasta"...

Now Available in the UK

Dell is now selling these on their UK Site, although at the moment you are only getting the colour and the webcam choice in the 17" model (Inspiron 1720).