What're the odds on...
All the money going to Lily Cole?
The United Kingdom has found £4m (US$6.1m AUD$8.4m) to “boost the UK’s growing video games industry”. The new “Video Games Prototype Fund” will hand out cash grants to developers through the newly-formed UK Games Fund that aims to “create jobs, promote diverse new teams, enhance skills and increase the amount of new games IPs …
£2M to connected friends on the understanding that £1M comes back as political donations.
£1M on promotion and screening applications
£0.75M to politically decorative entrepreneurs, props for photo ops.
£0.25M left for anyone who might manage an ROI to justify this largesse.
The remainder to taxpayers struggling to make day to day expenses.
So, perhaps £1.25M will actually go to support the development of.... mobile casual advergames?
I can't imagine why any genuine upstart game programmer would bother applying for a chance to receive the dregs of this largesse with strings attached. It'll be established marketing-oriented 'developers' seeking to pad their bottom lines with public money as their revenue dries up.
Don't quit your day jobs, noobs.
This post has been deleted by its author