back to article Google spews out Alphabet. Alphabet gobbles Google

Google morphed into its new holding company, Alphabet, after close of business on Friday. The Chocolate Factory announced a huge rejig of its biz in August, when Sundar Pichai was crowned chief exec of Google. The ad giant's co-founder Larry Page and Sergey Brin now head up Alphabet as CEO and president. Google, meanwhile, …

  1. phil dude
    Joke

    a new motto...

    Don't be evil.......YET!

    P.

    1. Anonymous Coward
      Anonymous Coward

      Re: a new motto...

      "It wasn't me -- it was my evil twin!"

  2. JeffyPoooh
    Pint

    Tax reasons...?

    Assuming that they pay any to start with...

    1. tirk

      Re: Tax reasons...?

      It's like the ball and three cups game, except this is the profits and fifty companies, two hundred countries game.

      1. Spoonsinger
        Coat

        Re: Tax reasons...?

        Maybe fifty companies, one cup? Chocolatey.

  3. Your alien overlord - fear me

    Brin and Page the new Musk's?

    1. Anonymous Coward
      Anonymous Coward

      Brin and Page the new Musk's?

      Nope. For that you'd need a vision that extends beyond yourself and apart from the usual lawsuit wrangling (for instance, the usual Chinese brand theft), Musk seems to be able to make his money comfortably inside the boundaries of even international law. He doesn't have to do all the dodgy stuff Google gets up to.

  4. kain preacher

    What's with the down votes ?

    1. Anonymous Coward
      Devil

      What's with the down votes ?

      Google's voting bot is getting pretty quick of late.

    2. Little Mouse

      I know what you mean. After all, look at how many downvotes even this harmless post has attracted already.

  5. Paul Hovnanian Silver badge

    Corporate Shuffling

    Possibly to isolate liability of certain business units. Google Cars get in a wreck and it sure would be nice to have the search/advertising/Android biz in different silos.

  6. Hyper72

    Resident Evil

    The new name reminds me of the Umbrella Corporation in Resident Evil.

    1. Teiwaz
      Alert

      Re: Resident Evil

      'Don't appear evil'

      New motto maybe? - The new name puts me in mind of pre-school tv programmes, or those plastic bricks you got to play with while sitting on the waterproofed mat.

      Stage 3 is when they go all umbrella after deciding cars should be bio-engineered from leeches.

  7. Alistair
    Windows

    Alpha Bet

    As in the first bet?

    with a google of cash?

    Just watch out for someone (hmmmmmmm Zuck?) spinning up an Omegabet.

    (dear lord the wordplay available with that ........)

  8. Tree

    OK to be EVIL!

    Time magazine says "Alphabet has dropped 'Don't be Evil' mantra from it's code of conduct." At least they are honest about their tracking business model. Google has always been one of the more evil tech companies out there. Once Google has all the info they can slurp up about you, all kinds of REALLY evil folks (like Hillary Clinton) likely know your secrets. Are your privates on her server?

    1. Anonymous Coward
      Anonymous Coward

      Re: OK to be EVIL!

      > "all kinds of REALLY evil folks (like Hillary Clinton)"

      Sure you didn't want to add an admonishment about the 'liberal media league' in there as well?

      You do know it really doesn't matter who you vote in the white house, don't you? It's all a circus.

      At least in the U.K we now have breadth of choice of nutter, not just shades of the same spoon-fed capitalist right-winger clones.

  9. x 7

    Alphabet soup?

    Or Alphabetti spaghetti?

    either way its all messed up and leaves a bad taste

  10. Paul Hovnanian Silver badge
    Devil

    Cap and Trade

    Cap and trade evil.

  11. Anonymous Coward
    Anonymous Coward

    Did you hear about the tin of alphabet soup dropped on the pavement?

    it spelt disaster

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