Re: The title is no longer required.
Apple have niche marketshare (~12% and dropping), they aren't attracting new users, if anything losing users.
Irrelevant, commercially speaking. If they're still increasing profits, that is how they will be judged by those who really matter; the shareholders.
The fashion victims that own iPhones are just upgrading to newer more expensive contracts.
Well, how about that?!
Like them (I don't) or loathe them (hmmm, maybe), their commercial success is undeniable. If they can continue to make profits like this despite falling market share that's potentially a gold mine in it's own right; one could conclude that they're narrowing their user base to the ultra-premium market, where price is increasingly not an issue.
That's what every company wants, a customer base addicted to your product with no financial or other motivation whatsoever to buy a competing product. They can charge what they like then, so long as they keep churning out something basically the same as before but "better" (even if it's not really).
Arguably they've been there for quite a while now...
BA did the same with Concorde ticket prices. When they realised that none of their passengers actually knew what the flight was costing them, they put the price up by, what, 500%? Made no difference to their passenger numbers, but made a big difference to their profits.
The Android market is different. That's involved in a race to the bottom. There be dragons down in those depths...