Re: Contrarian view
Interesting. A downvote. It must be a malvertiser or just possibly someone out of the Ken Wheaton mould.
All the recent evidence is that the web advertising business model is doomed unless it gets cleaned up PDQ.
It seems to be of the view that it's in some kind of war with the makers of adblockers. Wrong. It's in a war with the adblockers' users. A moment's intelligent thought should bring realisation that those users are the people it's trying to influence on the behalf of its clients*. Fighting those who you are seeking to influence is never going to come out well for those on whose behalf you claim to be working. Instead of seeing itself as having a right to thrust itself into everyone's eyeballs and eardrums with that right being denied by the evil adblockers it needs to reconsider. It needs to think what it has to do to be allowed into the potential targets' presence. The most urgent is to reorganise so as to prevent malvertising. It also needs to address other complaints - intrusiveness and consumption of the bandwidth for which those targets have paid.
If the advertising networks themselves can't get over their sense of entitlement to see this the web sites selling the advertising space will have to help them. Perhaps this could start with some of the more tech oriented sites which must surely be best placed to see the problem. Any suggestions?
*There's an alternative view, which I'm not prepared to argue against: that all the industry is interested in is taking money from those clients and that it doesn't give a damn whether the net result is of any value to them.
Biting the hand that feeds IT
