Dough! Dominos didn't register dominos.pizza – and now it's pizz'd off

Big fish, little fish

The hidden effect of the new domains is to be a big burden on little companies and not so big for the larger concerns. Plus, those large corporations can count on wresting away any domain that resembles their own (witness the current article), while the little companies cannot. Just more system rigging by the big fish.

do you think they'd want dominoes.crap and dominos.games as well?

Fair enough that it is their trading name exactly and the domain should be handed over. Unfair if it is just transferred without reasonable compensation. Somewhere of the order of a few thousand dollars would IMHO be adequate and wouldn't seriously hurt the bottom line. They had their chance to register it and failed to do so, and deserve to pay all over again if they fail to renew and someone else nabs it.

" if CJ Sculti did set up a pizza ordering facility at dominos.pizza"

Then they'd be hit with a 'passing off' tort claim faster than you can say "lawyer alert"

There's also a domino.pizza not owned by the chain.

The game of covering the permutations can get very expensive very quickly.

no pizza in name

They are running a campaign in the States right now, explaining they are taking 'pizza' out of their name, because they are 'about more than just pizza'. So by their own definition .pizza is not important.

I'm not surprised

When I first ordered pizza online from Dominos a few years ago, I needed to reset my password. To my surprise, I was sent my existing password in an email instead of a reset password link.

I haven't ordered Dominos Pizza online after that and reset it to something more random. Seems like IT hasn't improved much....

I don't think this is right.

Dominos should have registered the name during the sunrise period. Since the didn't do so they shouldn't just get to take it for someone else who registered it subsequently.

They should have to buy it from the current owner for whatever he think its worth.

More generally

Domains were supposed to be company names not trademarks... ok in this case though (excepting they didn't take it during sunrise)... but if they try to register SuperSupreme.pizza...????

I don't think I've ever been to a website having one of these fancy new TLDs. They are just a gimmick.

404.error

> risk becoming permanently associated with risk and cybersquatting

What's with the future tense ? That bridge was crossed a long time ago.

I wonder how long it will be before a business that's big enough and has the cash sues one of the registrars for running a protection racket. That fact that some of the new TLDs allow names to be blocked "on payment of a fee" does rather smack of a "nice brand you have there, shame if anything happened to it" racket.

Never mind

expensivecheeseontoast.com might be available

"At the same time, however, the new gTLDs risk becoming permanently associated with risk and cybersquatting in the corporate business mindset: something that no one in the domain name industry wants."

I don't know about that, they of course would say this. But, on the other hand, the few ads I've seen for any new domain are like "Register your name now so someone else doesn't beat you too it!" (with the clear implication being a squatter getting the domain, not a competing business.)

Anyway, my guess would be they were just not aware of the .pizza domain? I don't know. I didn't know there was a .pizza domain. The silliness of Dominos pretending they aren't a pizza place is true, so that's also a possibility I guess, although in that case there'd be no reason for them to seek it out now either.