The world .sucks at a minute past midnight on Sunday At a minute after midnight on Sunday, UTC time, .sucks domains will go on sale to anyone who wants one. The flick of the switch to general availability is expected to produce a feeding frenzy as brands and celebrities scramble to make defensive purchases – there's no way Coca Cola wants Coke.sucks in the wrong hands – and …
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I don't know why you got voted down, for the tongue-in-cheek comment? After all, it's only business, innit? And it's only, like... development. Evolution of business ideas, right? You got those review sites, they got ambushed (no, really, they've only found out now, it's all in the new, shock, horror). Then you had those "independent bloggers", and these got bought and have become a mockery, so now, let's see what our business image department can do to keep aligned, nay, stay abreast of the trends? Buy them suck.ers and turn them round! After all, that's what our valued business partners enabled, aka “sunrise period”.
btw, wonderful business opportunity for the registry services, pitch the businesses v. business haters, and let them fight it out, and collect revenue from both sides. All in the name of "empowering consumers to start conversations about brands".
p.s. how about the "gov.sucks" domain, when are they gonna be free to empower voters, blah blah blah?
"The .sucks registry...defends itself as saying it is empowering consumers to start conversations about brands"
"prices start at US$199 for a block that prevents anyone from buying the .sucks domain of your dreams. If you want to buy one to use, fork over $249."
yes, at those prices they are making it easy for the ordinary man/woman in the street to complain about how they have been made penniless by big corporations.
It looks like they've figured out a way to gouge the brand owners in one direction and the consumer on the way back.
On the plus side, I wonder what the vacuum cleaner manufacturers can do with Dyson.sucks vax.sucks etc...?
"The .sucks registry...defends itself as saying it is empowering consumers to start conversations about brands"
"prices start at US$199 for a block that prevents anyone from buying the .sucks domain of your dreams. If you want to buy one to use, fork over $249."
Their defence sucks, "buy it or we will let people attack your brand", I really don't see a need for such domains, marketing at its worst.
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I'm all for having a bit of fun, play on words and so on but this is juvenile and further proof, if it were ever needed, that the naming bodies are getting off on their own drug addled state of self importance.... and a load of cash too.
Shame on anyone who uses these domains.
I have to admit I cant remember ever using any website outside of the .com's (the various nationality ones), the .gov's (sometimes you just cant escape those), and the occasional .org or .net.
I know there are now dozens of other ones that have come out, but frankly why would I bother to go them?
Does anyone use one of them on a regular basis? Anyone?
You could register yourself on the specialist dating site, hunglikea.horse, order in some liquid refreshment from fetchmea.beer, and then go on to browse some classic Mr. T quotes on pityda.foo, the possibilities are, if not endless, certainly quite large ;)
How about .doesntsuck and .dontsuck, and then next year's .areprobablyok and .annoysme and the list goes on and on, until it'll become impossible to work out what the hell domain name to go to, what with .comm and .con and .co and the old-fashioned .com.
It's going to be a gangster's paradise
"...defends itself as saying it is empowering consumers to start conversations about brands. It's therefore created an "advocates program" that gives away free .sucks domains to "cause-related, customer service-driven and politically..."
Zzzz whatever. You're chasing a dismal trade selling insult words to carpetbaggers.
Perhaps Coca-Cola is worried about "coke.sucks", and so on. But I really have to wonder if a .sucks domain will have any measurable effect on brand reputation, regardless of how it's used - as a legitimate consumer complaint site (for some value of "legitimate"), as an astroturfing attack site run by a competitor, as a complaint-resolution site run by the brand owner... In any of those cases, how many consumers will be aware of it? How many will think it's at all a reliable source of information? How many will make purchasing decisions based on it?
For most Internet users the extent of the Internet is the first page of Google results and a few social-media sites. It's possible .sucks will catch on, but I'm not betting on it.
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