You know that a company's got too much money when...
Apparently streaming music files and calling it Apple Music wasn't enough, they also needed to buy Beats in order to not use Beats Music's name.
Dre-stic measures: Apple Beats retreat from iTunes brand – report
Apple has reportedly all but abandoned its iTunes brand after 15 years of using the name for its music service. According to the Financial Times, the iThing maker will unveil Apple Music on Monday at the Worldwide Developers Conference. It's understood that Apple Music will be pre-installed when iPhone customers upgrade their …
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Saturday 6th June 2015 21:43 GMT Anonymous Coward
Marketing madness
Their marketing dept must be insane. The last time I watched a rebrand this daft it was Royal Mail -> Consignia -> Royal Mail (non UK folk: Google it, it's hilarious).
Imagine having a brand name that many would quite possibly kill for. You've had it for years and the whole world knows it and what it's for. Now drop it. Admittedly "Apple Music" uses the Apple brand but I still think it is a really bad move.
Underwear on head and pencils up the nostrils grade of mad. Oh and don't forget the "wibble".
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Sunday 7th June 2015 08:16 GMT John Bond
Re: Marketing madness
"I actually made the effort to refer to it as Consignia during that time and was universally met with confused expressions. Saying things like, "I'll take this parcel down to Consignia and send it off in about half an hour", resulted in, "What? What's Consignia?".
Then you were being ignorant.
Consignia was a corporate brand, not consumer-facing. Neither Royal Mail nor the Post Office lost their names.
Next you'll be telling us that you normally fly with International Airlines Group.
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Sunday 7th June 2015 10:43 GMT VinceH
Re: Slowly moving away from the 'i' naming scheme?
That's what I was thinking.
Perhaps they asked ITV to hand over the name and got told to eff off, realised they didn't own everything starting with i, and so decided to use something they do have the right to instead, and are now starting to rebrand their older stuff for consistency with the new.
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Monday 8th June 2015 21:30 GMT VinceH
Re: Slowly moving away from the 'i' naming scheme?
There almost certainly will be a price at which they would be willing to sell it - and you are correct that Apple could very easily afford to offer that price. However, that isn't all there is to it.
Just because Apple could easily afford to pay whatever ITV wants, that doesn't mean the price ITV would be willing to accept is low enough that Apple would be willing to pay it.
Or, flipping that around, it doesn't mean the price Apple would be willing to pay is high enough that ITV would be willing to accept it.
Being able to afford it is only one part of the story.
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Saturday 6th June 2015 23:04 GMT Steve Davies 3
iTunes ain't gonna go away (AFAIK)
iTunes will still be the place where you BUY music.
Applie Music is where you pay to borrow (sorry stream) tunes that you can't be half arsed (or too stingy) to buy.
on an aside, I ventured into the Apple Store n Denver, Colorado (not the hamlet in East Anglia) as I had an hour or so to kill. Not a sign of their new toy, the Apple Watch. No bands nowt. Very dissappointed.
Apple do seem to have cocked this launch up yet they have sold millions of the things.
As an aside, a few doors away was a Sprint shop. They were offering a Samsung S6 for $0 down and no phone markup cost over the two year contract. How much are Samsung paying Sprint to make this happen. Are they even making any money on the devices that are sold this way?
Over here it is all Apple devices (at least in this part of the states) yet some states around here don't even warrant an Apple Store. WTF!
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Sunday 7th June 2015 07:29 GMT Anonymous Coward
Re: iTunes ain't gonna go away (AFAIK)
https://commons.wikimedia.org/wiki/File:The_Hundred_Foot_Drain,_Denver,_Norfolk._-_geograph.org.uk_-_164730.jpg
"Very flat, Norfolk" as Noel wrote.
Someone also wrote "The Norfolk landscape sends a shiver through my soul...." - I suspect they'd left their coat at home. When the wind do get moving, there's not a lot to stop it.
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Sunday 7th June 2015 17:41 GMT Michael Habel
Re: iTunes ain't gonna go away (AFAIK)
Perhaps not... But, I've been getting my Music from Google Play these last few Years. And, for the most part its ok... iTunes was kinda nice way back pre v4.0 (Just after it hit XP as I recall), right before Apple started sh--'ing all over it! Now its just gotten way to outta hand for what it was indented for. Add to this the lack of drag & drop and... Well 2003, and the iPod was 12 years ago! And, I've moved on!
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Monday 8th June 2015 11:25 GMT Anonymous Coward
Yep, another pre-installed app that can't be removed - excellent. That folder called "Ignore" is getting pretty full, might need an "Ignore2" folder soon. Current contents:
* Games Center
* iBooks
* Passbook
* Newsstand
* iTunes U
* Apple Watch
* Podcasts & Videos (because the iPod app clearly had an urgent need to split itself out to these seperate apps)
* Maps
Remember when MS got caned for leaving IE as an uninstallable app? How times change...
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Sunday 7th June 2015 14:59 GMT chivo243
Rebranding galore
Over the past few years Apple has rebranded just about everything iThing or killed it
iPhoto = Photos
iChat = Messages
iChat video = Facetime
iWeb = deprecated
iDVD = deprecated? who makes home dvd's anymore?
iPod? Do they still sell them? I know some generations are no longer supported...
.mac became me.com became something that became iCloud It would be nice if apple could stay consistant with their naming conventions?!!
and they stopped making the iBook many years ago, but now have a software called iBooks???
And people get paid for this...
Biting the hand that feeds IT
