Cheesy video shows ex-Gooners pronouncing 'Huawei' John Hartson, Ray Parlour and Nigel Winterburn – a veritable array of ex-Arsenal players – have learned how to say 'Huawei'. The desperate-to-be-European telco is the official smartphone sponsor for Arsenal – a role it took over from Samsung – and sells a special branded version of the Ascend P7 to Gooners. It features “The …
No, "Life's Good" is vapid corporate branding w**k. At least when it (nominally) stood for Lucky Goldstar it implied a bit of history if nothing else.
If anything, the "Jewish Cowboy" makes *that* sound more interesting.
Do these vague, airy corporate slogans actually make anyone more inclined to buy the company's products anyway, even indirectly? Sony's "make.believe" (*) is another one; you can imagine some ludicrously overpaid rebranding consultancy being incredibly pleased with themselves after coming up with that not-as-clever-as-it-thinks piece of contrived simplicity and b*********g equally smug Sony execs with some vapid, self-justifying t**s they then respout to us.
As for ex-Gooners, yes, I'm sure they're all "ex" since the last of them (Spike Milligan) died some time back.
(*) Capitalisation and punctuation as they presented it
In defence of the overpaid rebranding consultancies - the good ideas get rejected by the client and so they are utterly dependent on the account manager taking the client out for an all you can drink business meeting where said account manager has to come up with some "brilliant" idea while smashed out of their skull on booze and coke.
I would however question why said account manager almost solely depends on toilets for their inspiration. i.e. the ideas all resemble crap.
Note: maybe this isn't 100% accurate. Lets just agree on high 90's...
Note 2: maybe overpaid rebranding consultancies don't require defending...
Correct pronunciation (as they do it in Shenzhen) isn't so alien really - it's exactly what you'd hear if discussing cheese by-products with a Somerset dairy farmer:
ooh-arr whey
Run it together with slight stress on the "whey". Prefix with the *faintest* whisper of an "h" if you like... but don't overdo that.
The Register 
Biting the hand that feeds IT
Copyright. All rights reserved © 1998–2024
