It sounds like a match made in heaven
Given Uber's propensity for PR gaffes, such as the recent example where a journalist was tracked in a rather threatening manner, the addition of an upper class twit with a poor grasp of business etiquette and acceptable behaviour sounds like the ideal hire.
No doubt our government will acquiesce to whatever requirements Uber has in order to finish off our native taxi industry now that they have one of their own working for Uber.