Cheap as...
Chips?
Looks good from the onset and as an owner of two generations of Pi, this would certainly be added to my little collection
The deal maker here are the built in WiFi and forthcoming "Pocket Chip" add on, something the Raspberry needed in my opinion, a small but functional keyboard and monitor combo, no ribbon cables, USB, HDMI connections needed, an all-in-one add on to get it going anywhere.. come November when the "Pocket Chip" is scheduled for release..
Sure the VGA and HDMI interfaces are optional, but it's a small price to pay..
It seems that these "hipsters" have thought things out, this seems to tick all the boxes in regards to power options, portability and power (LiPo battery option)