Rip up your AMD obits: Gaming, VR, embedded chips to lift biz out of the red by 2016, allegedly

You can have all the wonderful chips ever designed...

...but unless those chips are actually ever in products people can buy off the shelf...waste of time.

AMD keep on making nice laptop APUs but when you go to buy a laptop you'll see 57 Intel laptops covering all specs and prices. As for AMD you'll see some crappy cheapo E1 based laptop or some HP A10 monstrosity asking £800 with no SSD or HD screen.

OEMs don't want or need AMD anymore, maybe just the GPUs as a saving grace.

The retail industry has given up on them. But not surprising. Take Chromebooks, an AMD APU would be perfect in a Chromebook but AMD says they are not interested...or is that no one takes their calls anymore?

Shame.

AMD APUs with HSA look ground breaking

Just been looking at getting a new machine for my parents and concluded you cant beat AMD on price performance IMHO.

AMD APU 7800K with HSA looks potentially ground breaking.

48 Watts TDP with built in graphics enough to reasonably power most games/media with the potential to use Graphics CPU cycles to compute standard OS tasks.

That means I can use a mini or micro ATX case, near silent cooling, VERY low power usage and still get good performance. Small form factor lending itself to a media centre, small server or light desktop.

Giving me an upgradable PC I can keep up to date for circa £400 - not hardwired into a fixed OS unlike some laptops & tablets but far far far superior in every way.

So what if I5 & I7 are faster ? For most tasks including most games you just don't need nor can use the CPU cycles - far better to spend the money on Graphics Cards, Memory, SSDs, Displays and networking.

Regardless I5 & I7 require more expensive memory, motherboards, cooling, power supplies and hence a larger case - I would have thought with the domination of ARM the writing is on the wall for high power processors.

Faulure to understand

FX is just a brand line. The Zen based discrete FX CPUs will be dramatically faster then ANY current CPUs and more than competitive with Intel. AMD will actually dominate once again in desktop CPU performance but don't take my word for it, wait until you see the results with your own eyes.

Unfortunately AMD has a history of disappointing consumers in recent years. To permanently get back on track AMD and it's customers have had to endure some serious pain. That is part of the reason that AMD has not offered any new discrete desktop CPUs for several years. The name Zen was not chosen lightly for the new AMD discrete CPU/core line up. Zen was built from the ground up with the best X86 technology available and much more. It will significantly change the CPU landscape forever and for the better.

AMD's next gen APUs after Carrizo will use Zen cores and stacked RAM along with HSA to offer unmatched APU performance in all market segments. This is one area where AMD is really a pioneer with the best products by far with more on the way.

The doubting will be over soon. AMD is well aware they need to get their product production sorted and to stay on track with their future roadmaps. That's why AMD's painful reorganization was required.

enterprise-class CPU experience

"We're the only guys in the ARM server business that have experience delivering and supporting enterprise-class CPUs"

How's that enterprise-class CPU business doing these days? 1.5% market share?

I was hoping AMD would continue their high end CPU biz, but obviously the brains of that unit were gutted years ago and their road map ran dry (the bulk of my servers are still Opteron 62xx)

For me I have no interest in ARM, but I don't run hyperscale stuff. I think ARM will (sadly?) lose out to

Intel just like AMD did when it comes to data center stuff.

'Su do'? Don't you mean sudo?

I like the first slide

Step 1: Make profit.

Step 2: Profit!

The little footnote noting that it won't actually be a profit if you count it properly is just the icing on the cake.

Wait and see

There is a legitimate reason to doubt AMD's performance claims based on their past history with failed execution. Thankfully AMD fully understands that they must deliver quality products on time going forward if they want to grow their business. This is not an easy task but they have laid the ground work to achieve the required performance from their product lines. It was not without some bloodshed however.

Zen really is an impressive CPU/core. It will be more than competitive with Intel's best when it is released. Zen+ will be even better and follow up within two years of Zen's release. There are many iterations of Zen across AMD's entire platform because the Zen core is so good by design. Using a clean sheet of paper approach has required several years to get Zen properly designed and refined for the very wide application spectrum but it is close to being ready to production bake. I'm certain that many folks will be impressed with the monumental leap AMD has made in CPU performance with Zen. It took a lot of hard work by a lot of people and it's exactly what AMD needs to get back in the game.

It seems to me AMD is sort of the Amazon of the CPU world

Year after year after year they lose money, yet somehow they're still in business. I fondly recall them briefly flirting with challenging Intel and making CISC processors a duopoly, but it's been ages since they made a serious run at it. It would be nice to see some competition again.