So - offering pretty much the same service & content as everyone else? Can't wait.
A real differentiator for me would be to have physical separation of my bog-standard TV from the supplied PVR (e.g. Tivo or equivalent). I don't want my TV tied to the one corner of the room where all the cables feed in through the wall just because that's where the PVR sits. I don't want to have to pay for an additional PVR in every room that I might feasibly want to watch TV in. We're at a stage where the big boys could offer a WiFi-enabled PVR that could stream channels & content over WiFi to any smart device in my house.
Do any of the big UK providers offer this?