"Interestingly, he agreed that the structure of the web addresses was probably back-to-front and may have been better if the top-level domain - like dot-com - came at the start rather than the end of a URL"
Which is the way that the UK network did work until they had to change round to match the way the USA did it when the networks merged.
It makes far more sense, but what can you do when you have to work with people who even have their dates inside out?