Yeh butt?
What do the paying customers want?
I'd guess that most people interested in mainstream use of t'internet would be happy to pay a small premium (a quid a year?) to have a system devoid of intrusive porn, ads, scamming, phishing, ...
The quid seems reasonable on basis of the cost of hardware required to widespread popularity of the medium and also to prevent cash strapped organisations/guvmints from trying to turn it into a nice little earner? No?