back to article GoDaddy in doghouse over puppy-flogging Super Bowl ad

Domain registrar, web hosting company and now seemingly heartless facilitator of dog trading GoDaddy has pulled a Super Bowl ad depicting the sale of a puppy online, following a string of complaints that it might lead to mass dog farming. The ad featured owners happy to see their puppy after it had gone missing — but only …

  1. Dan Paul

    So it's okay to...

    date online, hook up online, buy or sell almost anything online (Including drugs apparently) but heaven forbid it's not okay to sell a dog online (or create a commercial showing that kind of business).

    What's different than selling the dog in person? Nothing, because the person you sold the dog to "online" still needs to come to pick it up in person.

    Sheesh, you have more statistical possibilty to hook up with an axe murderer online than to sell a dog to the wrong person.

    In regards to the petition site, they sent me a letter saying that the petition I signed (along with 67,000 others) to have an overreaching DOJ official fired "was an inappropriate use" of the site.

    These bleeding heart liberals make up the rules as they go along and "change" them when they don't like the outcome. This "vocal" minority of douchebags needs to be ignored by business. They never will be a customer anyway as they all still live in their Mommy's basement....

    1. Dave 126 Silver badge

      Re: So it's okay to...

      It's more the other way around - it is important for the purchaser to see first-hand where the puppy comes from. This isn't just to alleviate the suffering of animals, but is also for the benefit of the well-intentioned buyers looking for a family pet - intensively (in)bred animals that have been removed from their mother too soon can exhibit bad behavioural traits. There are also a fair few animals that have been bred in Europe and supplied with forged veterinary certificates - this means there is a risk of the animal being seized and placed in quarantine for months, at the great expense of the unwitting buyer and the heartache of little Suzie.

      You're clearly not a dog lover, and that's fine. However, don't knock the efforts to make life more difficult for arseholes and criminals.

      As you say, there are plenty of things that can be sold online, so it would be easy enough for GoDaddy to find another example to illustrate their services.

      >They never will be a customer anyway as they all still live in their Mommy's basement....

      Actually, you'll find that overwhelmingly they are independent adults, often with families of their own.

      1. dogged

        Re: So it's okay to...

        Many people advertise puppies for sale online and that's fine. You have to let people know you've got a litter somehow, after all.

        Nobody would actually _sell_ a puppy online. Christ, imagine the prank sales with bored idiots "buying" puppies for the local cat lady or for the flat-dwelling guy who works 18 hours days...

        Apart from anything else, a reputable breeder can (and does) refuse to sell to somebody they don't think would make a responsible dog owner. You can do this because no money has changed hands. It would be a legal minefield if the puppy in question was already bought and paid for.

      2. Anonymous Coward
        Anonymous Coward

        Re: So it's okay to...

        @Dave 126, a question. How does advertising that you have a puppy for sale on line differ from the more usual advertising in the paper?

        In both cases the person wanting to buy the puppy has to go and pick it up from the person selling it. In my case I bought my first Newfoundland (he ended up as a champion) from a newspaper advertisement and my current one from finding out that a breeder had a litter on their website. I had to go and fetch my puppy and check the pedigree of the parents. I will say that looking on the web was much faster than trying to wade through the papers.

      3. Dan Paul

        Re: So it's okay to...

        I AM an animal lover. And neither I nor my children or their children are living in Mummy's basement. AND they learned long ago to respect animals.

        I just don't care for ignorant weeping whining libtards that used an online specious petition site to unfairly penalize a company (Go Daddy wasn't the brightest either, I'm pissed they even listened to the morons) that created a fictional advertisement about selling a dog online for no reason other than the idiots didn't like the concept without understanding any of it.

        Online or offline or stapled to a telephone pole, an ad for a dog is just an ad to sell a dog or any other animal. No animals were hurt in the creation of an ad that never saw daylight and wouldn't have been even if it had.

        Replace the word "Dog" with any other and you might be able to see, IF you were not an overreacting basement dwelling bleeding heart liberal fool that values animals over people.

        Sorry, domesticated animals are property, not people.

    2. Amorous Cowherder
      Facepalm

      Re: So it's okay to...

      Right, so no one's allowed to get passionate about something other than you then. It's OK for you to have a good rant at the "bleeding heart liberals" who are pissing you off and you're allowed to feel better about yourself for venting your opinion but it's not OK for them to have a good rant about something they're getting pissed off about?

      1. dogged

        Re: So it's okay to...

        I don't see what's liberal about not selling dogs online anyway. I mean, by doing it the traditional way that would appear to be innately conservative.

      2. Dan Paul

        Re: So it's okay to...

        No, Amorous Cowherder,

        I am sick of a vocal minority of bleeding heart liberals being listened to by overly cautious marketards (and politicians). Go Daddy will now be held hostage by opinions, not facts.

        No crime was commited by the ad, no actual dog sale ocurred. A fictional character posed a fictional scenario and the stupid marketards for Go Daddy caved in to "demands" from a petition on a website. A website that apparently gets to pick and choose what it thinks is relevant.

        1. frank ly

          Re: So it's okay to...

          "... will now be held hostage by opinions, not facts."

          Every company is held hostage to opinion, to some extent, according to their dependence on the good will of the public. That's what marketards are for.

          1. Dan Paul

            Re: So it's okay to...

            No, companies have the right to ignore the opinions of the stupid and ignorant. Especially if the "opinion" was unfounded.

            Starting a conversation by saying the equivalent of "Burn the Witch" doesn't put you in the company of the best and brightest to begin with.

            LISTENING to someone who says that is even worse.

        2. Tom 13

          Re: I am sick of a vocal minority of bleeding heart liberals

          Check my posting history, I'll wait.

          ...

          Done? OK so we've established I'm no beating heart liberal and I probably carry a bigger club than you do, right?

          This posting on El Reg is the first I've heard of the anti-puppy mill angle. But my roommate told me last night about the ad where the cute, loyal puppy who was lost from the car fought its way home only to arrive in time to see the family sell it online. And that as a result of negative feedback GoDaddy had pulled the ad. My reaction "Well, it is GoDaddy so stupidity was to be expected." The fact that no one in their marketing chain thought about just how wrong that ad was is everything you need to know to avoid GoDaddy. If they can't even get their marketing right, there's no chance in hell they're going to get their technical details right. If they wanted to do the cute, loyal, lost puppy story, it should have centered around the family looking for and finding the puppy, not selling it. That's a positive story all the way around.

  2. Anonymous Coward
    Anonymous Coward

    "We hope it makes you laugh"

    No chance of that. The humourless right-on petitioning hordes will be there to take offence at whatever you do.

  3. ElectricFox
    Childcatcher

    Animal rights are no laughing matter, and to portray them as such is cruel and irresponsible.

    So long as they are our cute fluffy pets, or "companions". Tough luck for cows, pigs and chickens.

    1. Sarah Balfour

      Re: Animal rights are no laughing matter, and to portray them as such is cruel and irresponsible.

      If you're a bleeding-heart Veganist, then I'll be renouncing my membership of these boards. I have absolutely ZERO time for veganists. They can slowly kill themselves if they want, but I won't be made to feel guilty for eating the diet I was designed by evolution to eat. Humans can no more extract nutrition from plants than a tiger can.

      I've read about the most heinous acts of animal cruelty committed by vegans, mainly forcing carnivorous animals to eat herbivorous diets.

      Humans are the only animals which decide that eating to their evolutionary genetic dietary blueprint is somehow 'wrong'. When was the last time a lion suddenly thought "Killing zebra, gazelle and wildebeest is cruel, I'll just graze the Savannah like they do…"?

      Our bodies aren't designed to extract nutrition from plants, a vegan diet is almost 100% nutrient-free.

  4. Anonymous Coward
    Anonymous Coward

    What the....

    Really?

    REALLY?

    People need to lighten up. A single advert will not have mass numbers of people suddenly decide to farm animals for sale.

    Fucking idiots.

    1. chivo243 Silver badge
      Trollface

      Re: What the....

      "A single advert will not have mass numbers of people suddenly decide to farm animals for sale."

      Especially during the super(yawn)bowl. I doubt people predisposed raising animals will be influenced by one ad. Ten ads, maybe...

      I don't think any company should preview or leak any footage prior to intended viewing... that will keep the loud mouthed kids off of my lawn!

      1. chivo243 Silver badge

        Re: What the....

        I just saw the clip in question... xxIt was almost as cute as a cat video ;-] WTF is soooo right. Who are these people crying about it....

        PETA? People eating tasty animals?

        Sheesh

  5. John 104

    Sigh

    I love my country, but when hand wringing things like this happen, I really get depressed at the state it has come to. It also drives me nuts when businesses cave to thought police in this way. I say, run the ad, and if you don't like it, use a different registrar. A what? What's a registrar? is that one of those internet thingies?

    1. Dan Paul

      Re: Sigh @John 104

      The problem is that the whining libtards want this "handwringing" to be the way EVERYTHING works. THEY are the ones behind the "Thought Police" concept, the Nanny state, Group-think, New-speak, etc.

      Their mindset is "You must be protected at all costs as you are obviously too stupid to make any decisions on you own" when it is they and their policies, we need protection from.

      ANYTHING that ruffles the feathers of the basement brigade will earn their ire. Even if it never happened or couldn't happen, they will react and strike out blindly. After all, they have the time since most of them don't have a real job.

  6. Anonymous Coward
    Anonymous Coward

    "The net result?"

    there's nothing like free media coverage. Success!

  7. Little Mouse
    Mushroom

    For Sale

    I've got some baby pandas for sale if anyone's interested. One of them's a real fighter.

    1. Dan Paul
      Trollface

      Re: For Sale

      Sweet, do they have their teeth in yet. Nothing like blood to bring in the bets

  8. Mark 85
    Coat

    I shudder to think...

    This was about a puppy. Can you imagine the turmoil, the hand-wringing, the screaming if had been a cute kitten?

    Before flaming... see icon ----------------------------------->

    1. Dan Paul
      Joke

      Re: I shudder to think...

      Do fluffy kittens fight baby pandas? Find out at Pet-o-pocalypse, live streaming now.

  9. Florida1920

    I appreciate this article

    I've been around long enough to have watched ever Super Bowl there ever was. And never have. Without this article I'd never have known about the ad Go Daddy aren't going to run. Hey, wait a minute......

  10. Anonymous Coward
    Anonymous Coward

    This is going to annoy Americans

    I really don't think they actually know what a liberal is, since no such 'animal' exists over there. They all appear to be gun-toting, flag waving right-wing facists of varying hues.

    Which has amply been demonstrated by the comments on this 'article'.

    Andrex (toilet tissue manufacturer) used to have a puppy in its ads, the logic appeared to be 'our paper is so soft it's like wiping your bottom with a puppy..' (God bless Rik Mayall). Was there a sharp spike in people cleaning their nethers with puppys, NO.

    anonaymouse, cause I don't want to be extraordinarily extradited for 'whatever' they're y'all het up about the year.

    1. Florida1920

      Re: This is going to annoy Americans

      They all appear to be gun-toting, flag waving right-wing facists of varying hues.

      Sounds like UKIP.

      1. Teiwaz

        Re: This is going to annoy Americans

        Certainly facists of varying hues.

        But very definetely candidates for 'upper class twit of the year' - doesn't matter if some of them aren't strictly speaking upper class, all of our politicos are eligible candidates.

        And only generally gun-toting if they are in the pro-hunt lobby, or think the police should be armed in order to shoot people who park in thier spaces.

    2. Number6

      Re: This is going to annoy Americans

      You can be to the right of the Tory party and still be considered a socialist or a liberal in parts of US. They don't really know what one is, apart from the fact that the First Amendment doesn't apply to them and they shouldn't be allowed to say their piece.

    3. Dan Paul

      Re: This is going to annoy Americans @AC

      Unfortunately, half the USA is run by left leaning liberal morons who want to buy the vote of the lazy underachievers while preventing anyone else from getting rich enough to tell the rat race to piss off. Robin Hood economics doesn't work.

      You can tell who the "Gun toting flag waving facists" are as they are the only ones who work for a living.

      Tell me how well that socialism is working for you folks? You don't have an economy to speak of (EU or Individual countries) and what little is there, is tanking it. You can't continue to give away what doesn't exist.

      There will be even LESS jobs as a result of your preferred government style so even more handouts will occur until (it may have already happened) there are less people working than on the dole. Welcome to Greece! Your money has no value to them, why should they live up to their obligations?

  11. Anonymous Coward
    Anonymous Coward

    Not New

    GoDaddy's modus operandi has been pretty much the same for as long as they've been around: create Super Bowl ads that are either blocked or cause controversy in order to get a massive amount of free publicity as various media organizations debate the content.

    "The only thing worse than being talked about is not being talked about"

    1. Mark 85

      Re: Not New

      Have an upvote. I too, think they follow the model of "all publicity is good publicity". So by not having to show the ad, they got more publicity than if they had spent the money and broadcast it. In some ways, it's admirable that they save X millions of dollars (yeah.. the spots are that pricey) and generate X times more publicity only for the cost of filming it. Ain't free-enterprise grand? And it's wonderful for them that the media and hand-wringers are known to be that stupid and play right into their plan.

  12. W. Anderson

    Unfortunately the pulled Ad is in the crude Go-Daddy style of showing Hooters type clad young ladies in previous SuperBowl Ads, which is particularly weird for an supposedly credible Internet Services Provider (ISP) technology firm, and makes one perplexed as to why any person, small or large business or organization would wish to do business with a company that exhibits such crass, idiotic mentality.

    1. RaidOne

      @ W. Anderson Re:

      Since I am not going to pick a hosting company (Go Daddy is not an ISP AFAIK) based on a TV ad, they might as well show nicely clad young ladies.

      I would rather look at them then at rows upon rows of racks of servers.

      Not that I live in the States or I am interested in the Superbowl anyway. Just saying.

  13. Will 28

    So GoDaddy is supposed to be animal friendly?

    Wasn't this the same organisation where the owner (and/or CEO?) went out and personally hunted and shot and killed an elephant in Africa in order "To protect the villagers livelihood"?

  14. Squeensnex

    Brilliant!

    Go Daddy is in the news. Exactly what they want. If they have to annoy some people to accomplish this, no worries.

  15. John Tserkezis

    "following a string of complaints that it might lead to mass dog farming."

    "Might lead to"? "MIGHT"?! Who's naive now?

    Mass dog farming is regular thing. It isn't new, and it isn't going away, the want for profit is stronger than the "risk" of getting shut down.

    Therefore, whining about one friggin' puppy is going to save the world. Makes perfect sense.

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon