What the hell?
I need to re-read the article just in case ...
EDIT
No, it's just as daft as it looked before. In an area where one needs a critical mass of adoption, what can they hope to achieve that won't fall out of Google, Apple and Kickstarter?
I just can't help but feel this is a bit late in the game. They would get a better return if they knock the hotel idea on the head, and put more money into Maclaren's and Loughborough's health sensors - at least then any spin-off company might be snapped up by Apple or Google for the benefit of the tax-payer.