75 Channels...
....yeah about 70 - too many.
Mighty Japanese globocorp Sony has unveiled a new cloud-based television service called Playstation Vue. It will allow gamers to take a break from the virtual slaughter to watch programmes made by a range of partners, including CBS, Discovery and Viacom. "Everyday TV is about to become extraordinary with our new cloud-based …
I suppose that you don't want to see adverts between and during the programmes that you're watching either? :)
The question would be; how much are you prepared to spend to have the situation that you want? The tv channel companies rely on selling your, and thousands of other eyeballs to advertisers, as a captive, guarenteed by habit and measurable statistics audience. How much would you pay and how would you pay for the content you wanted to watch, when you wanted to watch it?
Sorry for the late reply... you are right in that percentage of *television* advertising revenue from product placement is small potatoes, but not global product placement advertising revenue in general. Once you look at other product placement streams (including things as disparate as HSBC advertising at airports, event advertising, etc.) product placement is a huge market segment dwarfing most other advertising revenue streams. Once you consider this in terms of advertising integration cross-platform (websites, OTT, the wall at the tube, etc.) then single digital campaigns become more cost effective and will probably head for the norm.
I realise Sony is a content provider and might want to use its consumer products to push its content, but if it only pushes Sony content no one will watch and if it pushes content from other suppliers it's competing with TV and Tablets, which seems like a hopeless battle to fight. If they're hoping for "ownership of the customer", cable and satellite providers have that pretty much sewn up by now.
And as for "TV is about to become extraordinary", that sounds as lame as the promise in my nearest mall that an "exciting" new shop is about to open - as soon as the prepack administrators can negotiate a lower rent for a new incarnation of the same business that traded there previously.
But, given the state of the company, I suppose anything Sony has to lose is already lost...
"I suppose that you don't want to see adverts between and during the programmes that you're watching either? :)"
Shouldn't have to when you're paying for it. They are saying this is a subscription service.
But, either way, I must agree that I'd like to watch some particular show when I want, not subject to a channel schedule. Most of what I get off TV I also DVR; I'm not going to wait up til 3AM to watch one show, and noon for another, and 4PM for the next.
But, for the sake of argument... lets say channels are a great idea. 75 channels? I really don't think Sony has enough content to run 75 channels of anything resembling quality content. Who knows, though, I guess when more details come out it'll be easier to say for sure.
@P.Lee
Why would they put a TV tuner in? That would allow you to consume content offline and outside of Sony's ecosystem.
What kind of ongoing revenue would they get from that?
It's a good idea for consumers but doesn't really make much sense for Sony.