I am a fan of punitive damages where warranted and I can think of few better cases than right here.
What Rightscorp is doing is breaking the law and wantonly, egregiously, acting in bad faith for the sake of profit.
They are playing a numbers game - reasoning that by behaving in this way they will earn more than they will have to pay to run and manage the system and risk losing through legal action.
This is precisely what punitive damages are supposed to address - companies that break the law deliberately because they see a profit in it. The damages are there to tip the scales by imposing large fines that make it much less favourable to engage in whatever behaviour is being assessed and therefore provide an effective deterrent to repeat offenses or to other companies engaging in or looking to engage in the same actions.
Just one component - the robocaller - is worthy in my opinion. They know - MUST KNOW - that it is wrong but it reduces their costs significantly. They - and anyone else considering such a tactic - must be told, unequivocally, that this behaviour is not a way to easy profits. Crime doesn't pay, etc...