To be honest, this is something I find odd about sports broadcasting in the UK.
The rights holders go on about competition. What they actually mean is that TV companies compete for the rights. However, the consumer has no option, if he wants to watch a particular tournament, than to subscribe to the one, exclusive channel.
This is then compounded by the fact that several tournaments are spread over several TV channels. If you are a football fan (luckily I am not) then, to see all games, you need to subscribe to several channels to see all the games your club plays in.
Real competition in this market will only come in if exclusive arrangements are dropped. Then the consumer would actually have a choice as to which channel(s) he subscribed to, rather than having to make a choice as to whether or not to see tournament X. You could make a choice based on price, quality of programming, or whatever you wanted.
As things stand, you have 2 (legal) choices: Pay for the channel, or don't watch. That's certainly not competition.