BT have claimed lots of things.
F'insrtance:
* BT has "better performance" for up to 16Mb customers than Sky or TalkTalk
(from http://www.theregister.co.uk/2013/12/04/asa_bt_bskyb/)
* fibre optic Infinity already available throughout Manchester
(from http://www.theregister.co.uk/2013/11/13/bt_manchester_infinity_ad_slapped_by_asa/)
* Oh, no, fewer people are complaining than ever before
(From http://forums.theregister.co.uk/forum/1/2013/03/12/Kelly_Fiveash_BT_engineers_missed_appointments/)
* BT's "six-month free broadband"
(From http://forums.theregister.co.uk/forum/2/2013/01/16/bt_asa_ruling_line_rental/)
* No, we've never intercepted web traffic
(from http://forums.theregister.co.uk/forum/1/2013/01/16/bt_asa_ruling_line_rental/
* No, we've never had anything to do with DPI
(from http://forums.theregister.co.uk/forum/1/2013/01/16/bt_asa_ruling_line_rental/
* No, we'd never do something like impose behavioural advertising trial on our customers without asking them first.
(from http://forums.theregister.co.uk/forum/1/2013/01/16/bt_asa_ruling_line_rental/
* No, it MUST be your PC
(from http://forums.theregister.co.uk/forum/1/2013/01/16/bt_asa_ruling_line_rental/
* No, we're not scamming prices.
(from http://forums.theregister.co.uk/forum/1/2013/01/16/bt_asa_ruling_line_rental/