I predict...
... a new set of home screens run through a 'how a dog sees' color filter.
All the way from the battery in a pocket to the LED TV on a wall, the colour blue is a problem: blue LEDs are less efficient than the reds or greens that make up the other two primary display colours, and that's a problem for power consumption. Researchers at the University of Michigan are now claiming as much as a fourfold …
But how do organic LED's compare with the regular sort for life time to begin with?
A 10x improvement should not be sniffed at and a 4x improvement in energy efficiency is good too (it's true this trick is not necessary for lower energy photons but applying it to those colours should give some improvement there as well.
The real proof of the pudding will be how many mfg's introduce it in their displays and when.
Thumbs up for some solid science.
a variant of OLED with a dipolar arrangement so it generates two different colours depending on the voltage polarity applied a bit like a bicolour LED.
In which case it would be called an ASHOLBLED (ASymmetric Hole injection Organic Light Bidirectional Light Emitting Diode
AC because this is appalling even for me, and he would doubtless be made to walk the plank... :-)