Apple branding just doesn't appeal to the urban demographic.
Apple: Beats Music is safe with us. Just like your selfies in iCloud
Apple has denied rumors it is shutting down radio streaming service Beats Music, which it acquired with Dr Dre's Beat Electronics brand this year. The iThing giant told reporters on Monday that blog posts alleging the service will be discontinued are "not true". Apple didn't reply to our request for comment. It was rumored …
COMMENTS
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Tuesday 23rd September 2014 04:10 GMT dan1980
@J J Carter
I mean this absolutely in the spirit of genuine inquiry, as I am an Australian and thus don't think 'Urban' means the same thing to me as it may to you.
What is the 'urban demographic'?
In Australia, what I would consider the 'urban demographic' is very much in love with Apple. Indeed, every time I see someone with Beats headphones, they are plugged into an iPhone. (Or iPad.)
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Tuesday 23rd September 2014 07:16 GMT Anonymous Coward
@dan1980
Ah with typical antipodean flair you have managed to hit the nail on the head.
In Australia 'Urban' is defined as the place you hang out to barbecue your prawns, other countries may call it the back yard or garden.
The Australian 'urban demographic' are white males in vest tops hanging out in the yard with a few tinnies waiting for the prawn to brown.
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Tuesday 23rd September 2014 09:13 GMT Anonymous Coward
Since the death of Jobs, Apple have lacked a true leader.
That's why they've brought Dre in. With his undeniable genius he can surely take Apple to even greater heights. I've heard rumours of the iChronic - a digital app-enabled bong, and a collaboration with Remington for the iMagnum - a digital app-enabled .44 revolver with built in camera.
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Tuesday 23rd September 2014 14:18 GMT Anonymous Coward
Re: I'm sure they'll keep Dre
"And i suppose some wretched heroin addict strumming a tuneless dirge on a guitar and whining into a microphone about how his life is shit is similarly aspirational to "Da Ghetto Yoof" as you so eloquently put it?"
No, thats for middle class wannabes. But at least indie rockers as a rule arn't pathetic inadequates with cartoon jewellry who can barely speak their own language never mind a foreign one and advocate beating up women or promote violence and guns.
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