Better from the Reg, at least you are reporting the positive move taken, though you seem rather reluctant, avoiding the fact there is now much wholly unequivocal language used. This is very good for users.
http://www.apple.com/privacy/privacy-built-in/
Additionally Apple have confirmed that as of iOS8 all means for non users to gain access to data on the device are fully removed. So only users, not Apple, can grant access to law enforcement agencies.
And with masterful obfuscation, The Register make no mention of Tim Cook's most unequivocal statements (which as as legally binding as a privacy statement) and comparing the the Privacy Policy with an older one state:
"Actually, the changes are mostly trivial."
Which means, actually, it always was far stronger than Apple has been given credit for (few actually reads these things - when it comes to the privacy clauses, I do) and far stronger than anything offered by their competitors. Google's business model, of course, requires they know everything about you.
[edited from original post as The Reg have pointed to the source. The letter from Tim Cook and other material is worth a read as the language is unequivocal in a way rarely seen amongst the major tech companies].