Google YouTube U-turn: Indie music doomsday 'postponed' Google has postponed its plan to block independent music companies who wouldn't agree to the terms of its proposed deal, the FT reports - but it isn’t clear for how long. Small independent companies are refusing to sign new pro forma deals with Google, which has publicly said it will block their music videos from YouTube – an …
And screwing over the Indies is pure evil. Oh.. and stupid since some big names are with an Indie. Part of what killed MySpace was the treatment of it's music service and slapping the Indies around.
Disclaimer: I'm not affiliated with any band or record label. Just an observer who likes good music.
Agreed. I think the indies should team up with another provider like e.g. Vimeo, who have always provided far higher streaming quality than YouTube and call Google's bluff. The independent labels are where the centre of cool is. Surely music is it's own promotion. Boring old Google couldn't hope to survive the loss of cool if the independents went elsewhere. Just look at the instant transformative effect music has on a product. Apple have understood this for some time and have been masters at exploiting the instant lift music can provide. C'mon indies, have faith in your power, go with someone else. Google will come running back to you.
A couple of reminders of just how effective music can be in advertising
https://www.apple.com/iphone-5s/powerful/
http://youtu.be/hQw3mVWXncg
The trouble is getting the depth of material on an alternative. I've been watching content on Dailymotion for a few months now (pretty much since the whole Google+ thing blew up, really) and while it looks like a better deal, the overall content still has a way to go before it even touches YT.
Google knows this. It's why they are screwing everyone at the moment with impunity, whether it is content providers and creators, commentards or just ordinary viewers. They can do it because all that happens is that people gripe for a little then they can settle down and rake in the cash as antipathy kicks in once again and the ones that lose out just end up losing out regardless.
For example, I already mentioned Google+. Yes, it has been pretty much discredited and Google are not pumping the resources into it that they once did but I don't see any movement to remove it from YouTube right now and probably never will. But then who gripes about it anymore?
Apparently the delay is being caused by the CIA's drones. The uploading of the coordinates of Indie musicians is taking longer that first thought, as the data stream from Google to the CIA contained Google Ad data.
Buts its OK. Once done, the drones will take care of the Indie muso's once and for all.
Small independent companies are refusing to sign new pro forma deals with Google, which has publicly said it will block their music videos from YouTube
Not really. Google has said they will block them from monetizing their videos, not from publishing them. I can see how this is a bad thing, but from what I've seen, the new deal that is offered is still better than the one they have today.
The main problem seems to be that the major labels have managed to secure a better deal than the indies.
This story seems to get misrepresented a lot, and then everyone seems to jump on the 'google is evil' bandwagon because of it, or because it is cool to do so nowadays, who knows.
Music videos will NOT be blocked from youtube. Instead the videos will no longer be a part of their 'Partner Program' - meaning they won't be able to monetize them for as much (if at all).
Oh and the new contracts the indies have been offered will bring in more money than they get now, that'a a guarantee. However, the extra money it brings in is not enough for them. Maybe because it is not as much as Sony or other big labels are getting and they don't like this.
But, surprise surprise, a record label is complaining about them not being paid enough and is kicking up a fuss about it.
I don't see how 'not being evil' equates to 'doing whatever some small record labels tell them to do and paying them what they want regardless of whether they are worth it'.
" Instead the videos will no longer be a part of their 'Partner Program' - meaning they won't be able to monetize them for as much (if at all)."
Phew, that's Ok then. As long as Google gets its money and we get our videos, the indie labels can go do *%^" themselves. After all, why should they get anything anyway? They should be paying Google for the privilege!
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