back to article MAC MEN: Apple hiring 1,000 people for internal ad operation

Apple is reportedly looking to hire up to a thousand people as part of a massive in-house advertising operation. AdAge cited industry sources when reporting that the Cupertino giant was in the process of building a 1,000-person internal advertising operation that would compete with outside advertising agencies to produce the …

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  1. mrjohn

    "AdAge cited industry sources when reporting that the Cupertino giant was in the process of building a 1,000-person internal advertising operation that would compete with outside advertising agencies to produce the company's ads."

    Who do you fire when the campaign flunks?

  2. Big-nosed Pengie

    The Microsoft solution - don't build a decent product, but do lots of advertising.

    1. Anonymous Coward
      Anonymous Coward

      Astroturfing

      Astroturfing - Microsoft are the Astroturf Kings, Apple just get 'someone' like the Guardian on board, to promote their products. Either way their synergies are the same. Without the AppStore, Apple and Microsoft would have pretty bland products, 4 years from launch.

      Microsoft still don't realise the 'Surface', is just the shop front, to its currently empty bland hypermarket store behind, people visit the shop front, but find nothing behind the facia. Apple on the other hand has a very pretty, though now similar shop front with a teaming shopping arcade sitting behind it, from boutique to hypermarkets, in terms of Apps/Media.

      It's not about the hardware anymore, the competition have caught up on that front, it's all about providing the conduit to each of their paid worlds, and communicating that best they can.

  3. drunk.smile

    Possibly not just their adverts? Apple could branch out into another revenue stream.

    Maybe additionally if you want to advertise on an Apple device you'll also be offered services from Apple's own advertising & creative experts.

  4. Paul Webb
    FAIL

    From a singular vision to groupthink FAIL

    and the launch of the iClunker.

  5. Anonymous Coward
    Anonymous Coward

    'The firm has long been seen as preferring to control as much of its own operations as possible, with cofounder Steve Jobs in particular having a reputation for micromanaging much of the company's operations.'

    If cofounder Steve Jobs is still pulling the strings from beyond the grave then he really DOES have a hard time delegating!

  6. moaningme

    Surely it means that company secrets stay secret. They can prepare advertisements for new products without having to share details with a third party. Even though said parties are always signed to non-disclosure, it's just not as controllable as an in-house system.

  7. David Kelly 2

    More Control or Less Flexible?

    IIRC in the past John Scully played off Apple's advertising agent against another, and fired the old. And rightfully so because the old was safe and boring while the new was a breath of fresh air.

    So once advertising is all in-house how will they ever again sweep clean with a fresh breath of air?

  8. Rastus

    With so many companies outsourcing so much of their work these days, this should be applauded by most people. I suspect, though, that the Apple-haters will find something to complain about, as usual.

  9. Frankee Llonnygog

    What if ...

    The ads they make are not to advertise Apple? What if they are to advertise bands signed directly to iTunes/Beats by an A&R team under Jimmy Iovine, thus disintermediating the record labels?

    Just a thought ...

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