"People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things." - Steve Jobs
Seems to me Apple are recognising users really won't be interested in horizontal market general purpose smart watches. For now wearables have to be focused on a real and enduring need. Health and fitness tracking is highly valued by those who do it. I personally am an avid Strava user and can fully relate to the notion of an advanced health and fitness tracker which improves on existing offerings. This will be a smallish subset of the general phone user market, but an enthusiastic and motivated one. A general Galaxy Gear style smart watch; NO.