back to article Carphone Warehouse, Dixons embroiled in £3.7bn merger rumour

Sir Charles Dunstone once told your humble correspondent that he would never have more than 50 shops. Today his Carphone Warehouse empire has more 2,000 shops across Europe, and is rumoured to be about to add another 500 – through a merger with PC World and Currys owner Dixons. Discussions have been going on since February, …

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  1. Anonymous Coward
    Anonymous Coward

    How About

    World of PC Dix Phone Currys

    Not since 1990 has there been a need for carphones so drop the name already.

    1. Anonymous Coward
      Joke

      Re: How About

      How about : "dicks curry-house"...

    2. Shady

      Re: How About

      Dick Warehouse?

    3. AbelSoul

      Re: How About

      PC Phone Dix?

      1. wolfetone Silver badge

        Re: How About

        PC Phone World of Dix?

    4. Anonymous Coward
      Anonymous Coward

      carphones

      Since they're not really legal in this country anyway isn't it a good idea to drop that bit??

      Currys Warehouse World?

      Curry World?

      Dix Warehouse

  2. Longrod_von_Hugendong
    FAIL

    Touch of Death...

    is what that merger sounds like.

    I wish Yodobashi camera would just come to the uk and show us what tech shops should be like, rather than the crap we have here.

    I would even settle for BIC Camera.

  3. Pete 2 Silver badge

    Short and sweet

    > Sky News claimed the proposed name of the merged enterprise is Dixons Carphone Group

    Car Ware Dix House, possibly shortened to Cawadiho might work. Dix Ware Car Ho has a certain, kerb-crawling, ring to it too.

    Though I still can't imagine buying anything from that outfit.

    1. Frankee Llonnygog

      Re: Short and sweet

      "Cawadiho". Isn't that what the Rind Maidens yodel in Tan-trouser's Rite of the Wagnerites?

  4. auburnman

    I thought Dixons were buggered? I'm sure they were slashing costs and closing shops. Not too long ago having too many bricks and mortar stores was a death knell; now they want to pile more under a single corporate umbrella?

    1. Anonymous Coward
      Anonymous Coward

      Dixons Sotres went tits up. Dixons Group is still going strong.

  5. Lamont Cranston

    I was in Carphone Warehouse, during lunch,

    where the staff were refereshingly non-pushy ("you could buy this, but you probably wouldn't like it") - how are they going to explain this to the Currys sales-droids?

    1. I ain't Spartacus Gold badge

      Re: I was in Carphone Warehouse, during lunch,

      Yeah. I've talked to Carphone Warehouse staff who knew what they were talking about - and could answer complex technical questions. When I was away a friend went in for help with his Galaxy Note II, and the guy zoomed through a bunch of settings and showed them some of what was up, and suggested a possible fix. Rather than trying to sell them a Note III, or going um.

      Last time I was in PC World (with the same friend) they couldn't even tell me the spec of the laptop they were holding in their hand. All I wanted was what graphics chip it had, it was for custom CAD. It wasn't on their website either, so I had to look it up on my phone, from their small business advisor's desk.

      The guy I'd asked a question of 5 minutes before simply looked down and started reading off the price/product details card a foot in front of me. Cheers! I never thought of that. Fortunately that one was turned on, so I could just ask it to tell me what goodies it had inside.

      The only time I've been there and 4 of them have approached me and asked if I wanted help. Rather than the usual of having to lasso the buggers, as they run away.

      There's too many elements to make anything out of the name. Other than maybe a poem? Haiku anyone...

  6. Timbo

    oh dearie me...

    ...Carphone Wharehouse's aborted "joint venture" with Best Buy failed badly, and in the meantime Comet went bust, Dixons stores vanished and then Currys and PC World merged some (most?) of their stores, one assumes to reduce overheads as well as competition (as it was easy to get a "deal" by getting one to price match against the other)..

    The truth behind all of this is that domestic consumer electronics is now a "volume" product, sold not by specialists, but by the likes of supermarkets...and just as multi-branch chains of record shops, shoe shops, department stores, et al have all more or less vanished from the high street.....so this merger could be the "last call" for a nationwide chain of electrical stores.

    And then the likes of Tesco Extra, ASDA etc would almost have the market to themselves (save for any independant hi-fi or Euronics stores).

    (And yes I'm old enough to remember Laskys, Rumbelows, etc all of whom have failed long before the Internet !)

    1. micheal

      Re: oh dearie me...

      Was a time I'd only buy from Tempo as they were family owned, not shareholder owned so cared about repeat custom

    2. Phil W

      Re: oh dearie me...

      Dixons stores didn't vanish, DSG just decided the Currys brand was more popular so switched all the physical stores to Currys.Digital and then pulled all all their stores together as Currys PC World. Dixons still exists online, same products but with a lower price.

      1. Anonymous Coward
        Anonymous Coward

        Re: Dixons still exists online?

        Nope. dixons.co.uk is a redirect to currys. dixons retail is simply a cover page for different countries.

        1. Anonymous Coward
          Anonymous Coward

          Re: Dixons still exists online?

          Dixons.co.uk *had* remained as an ongoing site after the bricks-and-mortar stores had been rebranded as Currys Digital in 2006. I noticed a while ago it was no longer in use though.

          Having done a quick search, it apparently closed in late 2012.

  7. cmgangrel

    So now DSG is trying to get back into the phone market after they sold off The Link back in the tail end off 2006.

    Guess it just goes to show how it was.

    Yes, I worked for The Link, and as a slight tech nerd, always tried to have to hand information about the phones/hardware that I was selling. Give a good service, get the customers back for more stuff.

  8. Anonymous Coward
    Anonymous Coward

    "50:50 merger of equals" - tosh

    "50:50 merger of equals"

    There's no such thing...

    1. Anonymous Coward
      Anonymous Coward

      Re: "50:50 merger of equals" - tosh

      You're bang on, mate.

      But one has to worry about the rationale for the deal "synergies between the two businesses". This is corporate claptrap for "there is no good reason for this deal, but maybe we'll find some change down the back of the sofa".

      Total synergies are the administrative cost of one of the two listed companies' head offices, circa £10m. Deal fees to the wasters at City banks will be five times that as a minimum, legal fees another million, management consultants the same again, devising a new group name and brand identity another million, redundancy and restructuring costs about £5m. Because DSG is a product retailer, and CPW is a contract retailer there will be no real operational benefits, and neither will benefit from each other.

      As usual this is corporate M&A as a diversion from the hard work of actually running a profitable, successful business. In line with other comments, I've found CPW staff OK, but as vendors of high value contracts they're probably being paid a lot more than the Currys and PCW plebs, so no CPW competence will rub off on the box shifters - if anything it'll work the other way round as dysfunctional management cyborgs from PCW try and borg CPW.

    2. Anonymous Coward
      Anonymous Coward

      Re: "50:50 merger of equals" - tosh

      I remember the coming together of EDS and HP being touted as a merger.

      I suppose the act of shafting can be technically be regarded as a 'merger' but history suggests one of the two groups will be ground out of existence.

      I assume one financial benefit will be the release of all the small CPW shops.

      I doubt there is space for a Currys in most of them.

      However mobile phones are best sold from small town centre stores.

      Bad result would be the transfer of all CPW retail into Currys stores with sales covered by existing staff.

  9. M Gale

    DSGi used to have a phone-shop brand.

    They sold The Link off to O2 a while ago when I was still wearing the purple shirt for PC World (I know, mea culpa and all that). Seems almost ironic that a phone shop brand should be buying DSGi.

  10. h3

    Anything that is bad for Phones4U is good for me. (Cannot think of anybody other than Ryanair that I would like to have anything to do with less. Never managed to complete a purchase with them as they have p*ssed me off every single time before I actually managed to pay but still leaving say 30 mins wasted.)

    1. Anonymous Coward
      Anonymous Coward

      You had a lucky escape. Last time I bought something from Phones4U, within a day I discovered the capabilities weren't a patch on what was promised in the shop. Queue several days of being given the run around as I tried to cancel and they tried to run out the clock on the cool-off period.

  11. Anonymous Coward
    Anonymous Coward

    Hardly a marriage of equals then?

    In naming the merged business, I predict they will adopt the following formula:

    - Take the first two words of Carphone Warehouse Group

    - And the last word of Dixons Store Group.

    I'm trying to remember the names of a couple of firms I used to work for. It's hard; almost as if they'd been erased from history, leaving a hole in my head.

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  13. Sir Barry

    Does this mean we'll be able to buy extended warranties for mobes?

  14. Alex Bailey
    Flame

    My experience with both companies has been bad enough that I would NEVER buy anything from either and would strongly recommend that anybody thinking of doing so should go elsewhere... doesn't matter what they wind up being called they'll still be crap.

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