The fishing theme is a nice touch
Something else is also fishy. I see perspective problems in the video.
When Amazon.com last year floated the idea it might one day deliver goods by drone, plenty of folks thought the launch was really just hot air. But Minnesota brewery Lakemaid has just proved that Jeff Bezos is indeed a visionary of the highest order by proving the idea with the aerial despatch of twelve bottles of its Frosty …
They admitted to lightening the load and according to the drone specs it has a T/O weight between 1.2 and 2.4 kg which is a bit short of the 8+kg for a typical 12 pack but it may have gotten up with 3 bottles or so.
Narfed the F550 drone specs link. Try again: http://www.dji.com/product/flame-wheel-arf/spec
Well, I saw;
A. Guy writing down GPS coords on a paper pad.
Hell, You never even see him verify a method of payment for the beer!
B. Then guy sets down box of beer outside, attaches drone.
You never see him program the drone... did it get a glimpse of the pad as it was carried out, or was he using a new-fangled bluetooth pencil when he wrote it down?
C. Drone flies to a group of ice-fishing huts, sets down,then pauses a second until someone approaches, takes off leaving beer. No verification of any sort.
How did the droid verify that the proper recipient received the beer? Or was it actually just leaving it there for anyone to come along and take?
So, Advertising land fantasy, or a method of dropping off free beer for whoever's in the vicinity?
"or a method of dropping off free beer for whoever's in the vicinity?"
I'm starting to like this drone idea. I'm going to suggest to every one of my neighbours they start to order their alcohol in this fashion the minute it's available.... me no...I don't drink...err... yeah that's it... I don't drink.
.................... what do mean your deliveries keep going missing?
... that box is definitely empty. Why? 1) Watch when it first takes off and moves forward. The box has very low inertia. 2) Look how far the thing tilts when going at speed. If the box wasn't empty there's no way air resistance at that speed would tilt it that far.
Of course, it could be a very "light" beer they're shipping...
There are now some very good American beers and their hoppy influence has crashed its way into the UK market.
The UK is quite capable of producing its own proper beer thank you very much, there's no need for ridiculously over-hopped and over-strength 'craft beers' to try to join the fray, if I want something so hoppy it'll make my mouth dry up while drinking it, I'll stick to a proper real IPA*, and if Iw ant something over-strength, I'll have a nice pint of imperial stout.
*Original recipe IPAs contain a very high hop content as a preservative, as they would be produced in the UK and shipped to India, in which time they would mellow. If you tried to drink them 'fresh', you'd find them very unpalatable. Most things sold today as IPA are nothing of the sort.
A brewery "just" proved you wrong? Video dates from Jan-24th, to which the FAA suddenly pounced in their typical "kill flies with cannons" style:
http://edition.cnn.com/2014/01/31/tech/innovation/beer-drone-faa/
The brewery has already indicated a few times that there's a lot of tongue in cheek in the vid.
The unlimited 2013 class was comprehensively won by a German quad lifting nearly 60kg of wheat beer goodness - a far more rewarding amount than a six-pack of watery yellow water.
https://www.hobbyking.com/hobbyking/store/beerlift.asp
(Actual footage shows water substituted for beer in case of spillage)