"that’s a serious amount of money"
The target audience for this is the fanboi, people who don't want the inconvenience of shopping around, or people who think its cool cause they spent so much money!
Seriously, my advise is shop around, you can get amazing deals on SSD's these days. I recently brought a 750GB Samsung 840 Evo (great drives) for £260 from eBay (New and still boxed).