Think of the Apple idiot tax on an iCar.
Perhaps their shares are undervalued :\
Sheeeech
Tesla CEO Elon Musk has admitted holding a tête-à-tête with Apple - but has refused to disclose the exact nature of the discussions. Rumours have been swirling about a possible hook-up between the fruity firm and the electric car manufacturer. Although Musk confirmed that he had held talks with Apple, he gave no indication …
Fancy cars carry premiums of tens of thousands of £/$ over cheaper offerings, Apple computers a couple of hundred £/$ at most. When respected tech sites such as Tom's Hardware have attempted to build generic PCs with like-for-like specifications to Macs, they usually arrive at the roughly the same cost. Where Apple will cost above the odds is in upgrading the base specification. However, the automotive industry is already well adept at that game, and doesn't need any lessons from Apple.
Google is already in that space, well Android is. I'm upgrading my double DIN head unit for a 6 inch screen that comes with Android 4+
Google struck a deal with VW for similar although I'm not sure if they have rolled any production units out yet in their cars.
Apple already has widespread connectivity for music they just need to get iOS into the actual head unit now.